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Further
Reading ...
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Becoming a Website Designer - Barnaby Kalan
The ability to create simple, attractive and functional web pages is a highly marketable skill. There is a huge and growing demand for websites and web content, especially for smaller organizations who often can’t afford to hire a full-service web...
Moneynet promotes a more ethical approach to investing with new ethical investment product guide. - Bigmouthmedia
Moneynet.co.uk, the UK’s most established personal finance consumer information website, has published the latest edition in its series of online product guides to help consumers get to grips with the increasing complexity of personal finance...
Team Success with “Innies”: Why You Want Them on Your Team and How to Help Them Excel - Sarah Dolliver
Everyone knows, works or lives with “innies.” Who are they and what can they do for your team? Let’s find out! “Innies” are those quiet, reserved folks who take time to think before they comment. You will find that they adore being by themselves,...
Clients..... Do You Really Need Them? - Lorraine Pirihi
Running a successful business takes a lot of energy and there are so many areas that as a business owner you need to pay attention too. It's not enough to spend heaps of time, money and resources into getting buyers for your goods and services and...
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Creating Your Internet Marketing Plan
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Written By:
Megan Corwin
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For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.
My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.
“Micro-Plan” Questions
What is your purpose for being online?
- Awareness
- Sales
- Community
What % of your overall marketing to be done online?
- How much time do you expect to spend marketing on internet?
What strategies will you use?
- Contests
- Forums
- Free - continued below ...
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continued ...
reports/e-book
Newsletter
Pay per click advertising
Banners
Articles/content
Viral marketing
Timeline
Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.
Analysis
- How will you track the success of your marketing plans? What is your ROI?
Budget
- What is your total yearly internet marketing budget?
- Assign a $ to each of the strategies you will use.
A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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| _Additional Resources ... |
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Making Cultural Differences Work in Your Business - Kit Lum
Advancements in technology have made the world so much smaller, don’t you think? We used to be separated by mountains and oceans, color and culture. But now on the highways and byways of the internet, we’re but a single mouse click away. Think...
Effective methods of doing business online! - Nowshade Kabir
With all these dot com failures so rampant, you may question, is it still viable to consider an online venture? The truth is: while spectacular rise and fall of many dot com companies have been overly publicized, sales through Internet are still...
Creating Your Niche In The World - William R Montgomery
Know what business you are in and what product you sell. To have an edge over your competitors you must know your market, who's going to buy your product and the strategy you will use to get them to do so. This will be your Niche In The World. How...
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