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Further
Reading ...
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Powerful Tips to Improve Communication with Your Boss - Marla Platt BA MBA
One of the loudest, longest complaints that folks have concerning their work often focuses around their relationship with their boss. After years -- why even decades -- pass by and the details of the everyday aspects of the job are a neutral memory,...
10 Benefits Of Submitting Articles To Ezines - Roger Mayne
You've heard everywhere that submitting articles can increase your online exposure, but here's a quick run down of all the other benefits you can expect. Believe me, it really is worthwhile writing articles. 1. You'll brand your web site,...
Finding Antiques And Collectibles To Sell On eBay - Terry Gibbs
Many people who decide to make a living selling collectibles on eBay soon fail. I meet them in the line at the post office. They tell me they just quit their job in order to sell things full time on eBay. I ask them, "What are you doing to find...
Self-Publish Your Ebooks Through ClickBank - Tim Coulter
There was a time when ebook publishing was seen as a reluctant half-measure for authors who had failed to impress the mainstream press. But as on-screen reading technology improves and the buying public becomes aware of the instant gratification and...
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Creating Information Products For Money, Image And Success
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Written By:
Michael Port
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There has never been a more exciting and profitable time to create your own online product. Recent breakthroughs in the costs of software, broadband, online hosting, and teleconferencing combined with the explosion of internet sales, makes it easier than ever before for any coach to create their own products.
Even better, with the advent of automation, it's never been easier to automate the entire sales and distribution of your product, providing you with a passive stream of income while you sleep.
An information product can be delivered in many different formats; as an e-book, e-course, special report, manual, tutorial, home study course, tele-class, intensive program, etc. Audio and video can even be added to any of these formats, simply and easily from home, something that wasn't possible even just a few years ago.
Why is it important to have your own product on the internet?
Positions you as an expert - Perception is everything on the internet and the creation of your own product results in positioning you as an expert and is a critical step in generating new business.
Builds your brand identity - Your product represents you and your business in the marketplace, and making it available on the Web is the first step toward getting your product into more hands, heads, and homes.
Reaches a global marketplace - Having a product available on the Web means that you've expanded your geographic marketplace to the entire world via your website and your affiliate's websites.
Creates a 24/7, passive revenue, profit machine - The Web never sleeps which means that you can literally turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated.
Instantly increases the effectiveness of yours sales cycle - This is especially critical for coaches. Often a consumer will opt to purchase a product as a trial before deciding to purchase your service. Having a quality product available on the Web allows them to get to know a bit more about you and what you - continued below ...
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continued ...
have to offer.
In addition to the great benefits listed above, there are several more which apply specifically to information products and make them an even more attractive choice.
They are remarkably cost-effective - Since traditional production and distribution is unnecessary, your costs are significantly reduced and your margin for profit is significantly increased.
Increase your speed to market - While it might take months or years to get a hardbound book written, edited, published, produced, and distributed to book stores, you can deliver the same content in the format of an e-book and bring it into the world in a matter of days or weeks instead.
Content can be leveraged in several formats - The same content can be presented in several different formats; as an e-book, an e-course, a tele-class, a home study course, and the list goes on and on. My Book Yourself Solid product line is a perfect example. See how I've created a full product line at www.BookYourselfSolid.com.
Opportunity for bold self-expression and learning - The Web allows you to get your message to millions simultaneously while at the same time offering you the opportunity to learn in action as you challenge yourself to create something totally unique.
Now is the time to get into action. Product creation does not have to be that difficult. To learn more, visit http://www.90dayproduct.com. Before you know it you'll be hearing the beautiful, melodic, 'ka-ching, ka-ching' sound of your website turned cash register, as the orders come rolling in.
About the Author
Michael Port is the President of Michael Port & Associates
LLC and is known as the guy to call when you’re tired of
thinking small. To spend some more time with Michael and to
think bigger about who you are and what you offer the world
go to http://www.MichaelPort.com
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| _Additional Resources ... |
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A World of Possibility - Alvah Parker
A World of Possibility When I started my sales career over 25 years ago, I worked for a small company selling telephone answering equipment. Hard to believe it but in those days I had to explain to prospects what the equipment was for and why they...
Real Estate Condo Crazy - Mark Walters
Making money through real estate investing can be a fickle business. Here's a surprising trend that can put money into your pocket. Traditionally those of us who own rental property looked upon condos as competition. They offered a relatively low...
Should You Pay to Join a Business Opportunity? - Vishal P Rao
If you spend any time online, surfing the Internet, or even if you spend any time reading magazines that deal with business topics, you will more than likely run across countless business opportunity offerings. Business opportunities are in essence,...
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