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Further
Reading ...
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Make Your Employees Adore You! - Sandi Carson
Follow this advice, and you will have employees that will adore you! Loyal and happy employees are eager to please your customers. And happy customers mean more sales! As an employer, there are some things that you need to make sure to do for your...
Affirmative Inaction - Gary Whittaker
One of Abraham Lincoln's claims to fame is the fact that he is best known for abolishing slavery. While he may have felt some personal satisfaction from liberating the Negroes from their bondage, Economy was the main reason why he made his...
Poster Digital Printing for Growing Business - Kristine Llabres
With the modern complexities of life now days, it is but important to be abreast with the latest and the more effective ways of advertising and promoting your services and products to let your business grow and be wide known popular. That is why...
Seven Basic Steps To Start Your Online Business - Maria Estarellas
1. What to look for first?...A Niche Market Some people think that they should look for a product first and then look for customers but in reality, it's the other way around. Make a list of keywords (use the Overture Suggestion Tool) and...
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Convey Your Message
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Written By:
Judi Singleton
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When writing anything to your readers it is the words that count.
Isn't that the whole idea to communicate to your reader what you
want them to understand? How can you convey to your readers what
you want to say in an interesting way that will make them pass
by other things that are sent to them and have them stop and actually read what you have to say. In this fast paced world even in person
it is hard to get people to listen. So now you not only want them to
listen but you actually want them to take their time and read something.
First you must write something interesting that conveys your meaning,
while keeping it short. It must catch their eye immediately. It needs to be without errors and be compelling copy. It is always a good idea
to have someone else proof your copy.
How can you get your article, ad, sales letter to stand out from
the rest. No matter what anyone says, misspelling, bad grammar,
25 explanation points just does not work.
It is always a good idea to subscribe to a number of business publications and read the sales letters, ads, articles. What catches your eye. What draws your interest right away. There are some really
good authors out there. When something catches your interest right away you might want to keep that ad, article, salesletter to see what it was that interested you right - continued below ...
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continued ...
off the bat.
Be clear, don't write about what everyone else is writing about, take a subject and put your own slant on it. Your thoughts may be the piece of information that the customer needs right now. Always tell your prospect what you can do for them in the first few lines with a clickable link or email that can get them either to your website, autoresponder, or you quickly without wasting their time. Keep all of short and concise to the point. This is what I can do for you, this is how my product can solve your problem. You can buy the product here, you can get more information about the product here.
After reading a lot of copy what I always do is skim for the bottom line. I did a survey of 500 subscribers and ask them what made them read an article, ad or sales letter. They all said it got to the point quickly, it told them what the product could do for them quickly, and it gave them clear directions of how to either get more information or buy the product.
So keep in mind keep your copy short and to the point. Be sure and offer clear directions about how to buy the product, tell the customer what problem this product will solve for them.
About the Author
Judi Singleton is the publisher of Jassmine's Journal and seven other lists. You can subscribe at http://www.motherearthpublishing.com
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| _Additional Resources ... |
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How to Stay Focused on Your Home Business Goals - Stone Evans
When you are the owner of a home business, you will find hundreds of distractions that vie for your time, energy and focus. Common distractions include: children, family, friends, neighbors, pets, phone calls, mail, household chores, video...
Cross Cultural Gift Giving Etiquette - Neil Payne
Within the interdependent, global and multi-cultural marketplace of the 21st century, cross cultural differences in the approaches to and practices of business people across the world are important to learn. A lack of cross cultural understanding...
Corruption and Transparency - Part II - Sam Vaknin
II. What to Do? What is Being Done? Two years ago, I proposed a taxonomy of corruption, venality, and graft. I suggested this cumulative definition: The withholding of a service, information, or goods that, by law, and by right, should have been...
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