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Further
Reading ...
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What If A Franchise Was Run Like a Typical Home Based Business and Residual Income? - Nick A James
Have you ever wondered how a Franchise would do if run like a typical home business? This might give you some idea. There is something that is long as I live I will never understand. Well I suppose actually there are several things, however right...
Pay-per-click – the Ultimate Tool to Boost Affiliate Sales - Daniel Brough
The old ways are not always the best ways. The traditional model of making money from affiliate products was simple. Create an interesting website geared to a specific theme, slap up some banners for affiliate products that were related to your...
South Beach Diet Effects on Sales - Laura Ciocan
Food industry needs to adapt to the South Beach Diet principles in order to remain profitable. Watching the big amount of “low-carb”, diet-friendly versions of foods that appear on the market, one would say that the South Beach Diet has not...
Managers: PR More Than Tix and Plugs? - Robert A Kelly
You bet! And in three ways vital to you as a business, non-profit or association manager. To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your...
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Complaints Are Actually A Good Thing!
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Written By:
Diane Hughes
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Nobody likes to get complaints. They make you question your judgment, they can ruin your day, and they almost always leave you in a bad mood. But what if I told you that complaints are actually a good thing?
Really! I’m not kidding. Complaints are one of the best forms of research you can perform. Complaints are also one of the best sources for new product/service ideas. How so? Most people who complain are upset. When people get upset, they are more likely to speak their minds. Most people who complain also like to tell you exactly what you’ve done wrong AND tell you how they would do it better. While your customers’ attitudes may not be something to look forward to, their hidden suggestions are!
Let’s look at this complaint:
“I can’t believe you are sending these huge files through email! How ridiculous can a person be!? That clogs up the emails of those of us who are on dial-up for at least 20 minutes. I don’t have time for this. You know, if you had a brain in your head, you’d know about XYZ.com. They burn CDs for about $0.30 each and will ship them to your customers for about $1.00 each. Anybody can afford that price. I’ve deleted your email. When you decide to operate like a real business and send me a CD, I’ll look at it.”
Yes… it’s a harsh email. But most people who complain don’t have very good manners, now do they? But take away the emotion. Take away the temper. Take away the insults, and what do you have left? A - continued below ...
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continued ...
VERY good resource for CDs!
This person has just given you a resource that can:
(a) solve your problem with huge downloads
(b) be a new product to sell (CDs instead of downloadable files)
(c) offer you a solution that can benefit you and your customers
All for free!
How about the complaints that say, “You know, you really ought to…” Well? Maybe you really ought to. Have you thought about the customer’s suggestion? Yes, it was probably hidden beneath a pile of profane words and threats… but look deeper. In all honesty, is this unruly customer doing you a favor?
It happens more often than you might think. People, in general, have a bad habit of trying to show those they are upset with how big and bad they are. More times than not, you’ll get great ideas buried inside a wrapper of rudeness.
The next time you get a complaint, unwrap the package, and you just might find that the complaint is a blessing in disguise. If you remove the ugliness from the message, you could very well have some terrific ideas for improving or expanding your business!
Copyright 2004 Diane Hughes
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane
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| _Additional Resources ... |
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Health Insurance for the Self-Employed - Protecting Your Business's Greatest Asset - Elena Fawkner
Health Insurance for the Self-Employed - Protecting Your Business's Greatest Asset © 2002 Elena Fawkner "I've been considering quitting my full-time job and getting a part-time job that would pay the bills [so I can start a home business] ......
Generate More Sales in ANY Affiliate Program – Part Three - Gillian Tarawhiti
Thinking Outside the square is where we last left off. So to carry on from this topic let me introduce you to M.E. Software. It’s a must have, for any Affiliate, promoting any program. Without this critical piece of software in your...
Can one plane "do it all?" - Pat Redmond
Probably not, however you can own a plane that will accomplish most of what you'd like it to do. First you must ask yourself the following questions: 1. How will I be using this airplane? Business Flying myself from point "A" to point "B" Flying...
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