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Further
Reading ...
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Plan Your Success In Seven Ways - Sue and Chuck DeFiore
Many businesses lose money yearly because they don’t think creatively about the future. They run their businesses doing what they think they should: dealing with customers, dealing with problems, ordering for their business, and paying their...
SFI Affiliate Program. Earn Money Online - Borislav Kovachev
OVER 7.7 MILLION entrepreneurs from more than 200 countries have become SFI affiliates. Why? Great benefits! As an SFI Affiliate, you receive a FREE fully-integrated and customized SFI Affiliate Website. By simply referring people to your site, you...
Negotiating to Buy a New Car the Easy Way - Michael Schatzki
Do you hate the thought of buying a new car because of the struggle you have to go through negotiating with the dealership? Relax. Negotiating to buy a new car is easy. Sure their sales people receive negotiation training, but you have the upper...
Can anyone become a successful business person? - Patrick Silva
You may publish this article, free of charge in your ezine or any other publication. The article must be published in its entirety, unedited, without any changes to its contents. You may format the article to fit your requirements. The resource...
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Christmas and Business Gifts for Your Clients and Employees!
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Written By:
Keith Thompson
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Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at some of the benefits and mechanics of Christmas and holiday gift-giving.
* WHY DO IT AT ALL?
Gift giving is an excellent way to not only say thank you for all the business and continued loyalty your clients and customers have shown over the past year, it help to solidify relationships and in some cases, actually tilt the playing field in your favor. A well-conceived business gift will speak volumes on your integrity, thoughtfulness and sincerity and may make the difference between you and a competitor. As for employees, the days of 50 years and a gold watch are long gone, so a token of appreciation during the holidays or other special occasions can turn a mediocre relationship into one of fierce loyalty.
* WHEN TO DO IT?
Obviously Christmas and the season surrounding it are the major themes here. Other times of the year, such as Thanksgiving, Easter, Labor Day etc., may also present golden opportunities as it is not expected then. Other times to consider might include occasions such as a business anniversary, marriage, births, promotions, new offices or branches, and possibly retirement(ESPECIALLY of a competitor!)
* WHAT TO GIVE?
This can be the most difficult part of the process. All of us have been the recipient of the cookie cutter approach, as the countless fruitcakes of Christmases past haunt our freezers. In a large company, it's difficult to avoid this, but by bearing this in mind, you'll be able to come up something unique and stand out above the rest. Also think of the - continued below ...
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nature of the business relationship. Anything inappropriate would not only be unappreciated, but could have the opposite effect of that you're trying to achieve. If you can, try to make it as personal as posssible, reflecting the interests and likes of the person receiving the gift. Be mindful of religious differences, as you don't want to offend in that area either. While striving to give the nicest gift possible within your budget, take care not to appear as though you are bribing anyone for business or loyalty.
* HOW TO ACCOMPLISH THIS?
Start as soon as possible, and dedicate at least one person to work on this solely, as depending on the size of your list, it can become onerous. Given enough time and resource, however, it can be done quickly and efficiently. Shopping online has made things so much simpler. You can find so many more choices with the click of a mouse than you could with weeks of prospecting on foot. Many of your favorite brick and mortar merchants now have an online presence as well, as they too recognize the immense possibilities of the medium. Take advantage of web vendors, many of whom offer free shipping, corporate and bulk discounts, and many other perks to get your business. It really is a time-saver!
Christmas and Holiday gift-giving isn't the gargantuan task it used to be. The internet and a smart strategy make it profitable and enoyable!
(c)Keith Thompson 2004
Keith Thompson is webmaster of GiftsForBiz.com, and the recipient of many BAD holiday gifts. See some great choices at his website!
http://www.giftsforbiz.com
keith@giftsforbiz.com
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| _Additional Resources ... |
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A Simple Way To Dramatically Increase Your Affiliate Earnings - Terence Tan
Affiliate programs are undoubtedly one of the most powerful systems of business available today. When they first appeared, they were a stunning example of how the powerful traditional strategy of joint-venture marketing, when combined with the...
How To Become A Data-Feed Super Affiliate - Konstantin Goudkov
I am not going to describe what a product feed (or a data-feed) is. There is a lot of information out there about how to use one to build sites. Instead, I want to talk about how you can actually make more sales with data-feed sites. The program...
5 Interviewing Mistakes That Can Lead To Hiring The Wrong Person - Helen Wilkie
Mistake #1: Going with the flow Inexperienced interviewers sometimes fall into the trap of letting the interview become "free form", spending different amounts of time on different questions, basing follow-up questions on on how the candidates...
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