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Further
Reading ...
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The Importance of Followers - Virginia Reeves
In his July 1997 Toastmaster magazine article called "How to Be a Great Follower", Richard G. Ensman, Jr. stated several qualities he believed are important for this role. He wrote: "Whatever your career or position in life, you'll often find...
Auto Loans: Don’t Dig a Money Pit in Your Garage - Joel Walsh
Carloans are certainly less costly than home mortgages, student loans, or other kinds of loans. So why do so many people end up defaulting and losing their cars? Find out these hidden dangers: Biggest Hidden Car Loan Danger: The Inherent...
The Narrow Path - Jenean Matthews
The Narrow Path By Jenean Matthews Dear Entrepreneur: I'm glad to see you're still on the path to success. Many have begun this journey at the same time as you but have dropped off by the way side. Some were too weary to go on. Some lost hope...
Misclassifying Employees as Independent Contractors ... One of the Most Expensive Mistakes of Them All! Part 1 - Elena Fawkner
The time comes for every successful home-based business owner when one person can no longer do it all. In the early days of your fledgling business you accepted that not only were you CEO, CFO, COO, secretary, treasurer and marketing director, you...
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Chasing New Business?
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Written By:
Aaron Snider
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As well you should. New business is what makes the world go round. Your business relies on new business to survive. To get new business you must constantly change your marketing efforts. But what about old business? Have you made a business crippling mistake? Have you forgotten your previous customers while looking for new ones?
There are many ways to advertise your business. What kind of response do you get from e-zines, safelists, startpages, etc? Email is a great way to advertise your business, you can email so many people its hard to not get a response. E-zines are nice, better response cause you can target your promotion a little more than normal email. Start pages are good for Alexa ratings, but not much more. What kind of response do you really see though? 0.2%, 0.5%, 1%, 2%? If you get even 1% response you are the most fantastic copy writer and have the best product in the world. For the rest of us we are ecstatic when we get a 0.2% response or any at all.
Well what about the people that do buy from you? Do you even email them anymore? After you send your thank you for purchasing whatever they purchased from you, do you ever email them again? Well you should.
Lets take one person as an example. He/she buys an ebook about making minisites from you for $19.95. What can we tell about this person from their purchase? Well if they - continued below ...
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want to make mini web sites, they must have a webhost. Maybe your an affiliate for a webhosting company. Maybe they need products to sell on their minisite. Maybe they need an ebook about copywriting for their new minisites. Whatever else they need, they will buy it from somebody. They have already bought from you once, why not buy from you again?
When you make sales, make sure you have other products available to make the one they bought perform better or easier to use. If you sell one product to 100 people, then you sold a second product (that made the first product easier to use) to 50 of those people, you just sold 50% more products. You also just made 50% more profit, and didn't spend any more on advertising as you did before.
The point is, don't forget your previous customers. You will make more sales on a monthly basis with 1-2 simple emails to your previous customer base, and will significantly build your current business. Your previous customers trust you, like you, have money, and will buy from you again.
What the heck, let's all make a million.
Aaron Snider
Support@something-big.com
http://www.thecustomermanager.com
Aaron wrote the Customer Manager Program
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Tax Filing 101: It's Never Too Early To Procrastinate - Wayne M Davies
For all you procrastinators out there, here's a nuts 'n bolts guide on how to legally postpone the filing of your Year 2002 income tax returns. When it comes to putting things off, you can never plan too far ahead! In many cases the IRS allows you...
Hiring Department Managers That Are A Perfect Fit - Kathi Graham Leviss
© Kathi Graham-Leviss http://www.xbcoaching.com If you’ve ever been in a position to interview and hire a department manager, I’m sure you understand what a complicated task this must be. However, aside from the specific information needed to...
Become a Smarter Borrower - G Marwick
With a nation that has in the region of a Trillion pounds of debt one could say we are serial borrowers. Before you consider borrowing money it is wise to consider a few important points. • Shop around for the best deal This may sound like a no...
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