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Further
Reading ...
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Maybe the Strongest PR on Planet Earth? - Robert A Kelly
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change – the kind that leads directly to achieving their managerial objectives. And...
Shoestring budgeting - Wendy jackson
After you have taken control over your fixed expenses, it’s time to take a look at the outgoing household expenses. These include food, groceries, clothing, cleaners, entertainment, etc. Get out pen, paper, and your check book register. Average how...
When To Make Your Career Move To Self Employment - BB Lee
Knowing when to make the right career move and start a home based business is just as important as the business you choose to start. The First Step! You should honestly examine the real reason motivating you to start your own business. Here...
Making Mistakes. - Robert J Farey
MISTAKES. Don’t worry about making mistakes. Everyone makes mistakes. Why should you be different. The person who never made a mistake, never made anything. Mistakes can be costly. They can also be educational. Look upon your mistakes as an asset....
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Building Your Brand
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Written By:
Traci Hayner Vanover
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In today's world of global commerce, branding is not only recommended, it is essential. In the vast array of websites, consumers lose interest quickly. Those few, crucial moments in which they land upon and subsequently peruse your site are key to making an impression with this potential customer. What are you doing to stay in the forefront of their mind?
When you talk about branding, it is important to look at some of the "big guys" to illustrate how to do it well. For instance, when you think of cotton swabs, do you mistakenly refer to all brands as "Q-tips®"? The key is finding the right balance between a product, a name, tagline, and putting it all together. You want something that will remain with the customer long after they have been presented with your product or ad. Create that "must have" with your customer. It isn't always easy -- but if you take the time to research WHO your customer is, and WHAT you can do for them, you have half the battle won.
Another important facet to successful branding is your logo. Take our logo, for example. It features a spotlight, as does our tag phrase. Why is this important? A large portion of our business is marketing and promotion -- putting our clients in the proverbial spotlight. The use of the spotlight graphic helps to - continued below ...
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reinforce the idea that Promo Boost will focus the spotlight on you -- and as reality television has surely taught us -- most of us like that idea!
When you are choosing your business name, logo, or tag line, it is important to remember that concise is the key. You want a unique idea, but you also want something easy to remember. Are you drawing a blank when it comes to logo design? Never fear! Some of the best logos out there are combinations of pre-existing clipart, that has been paired with additional text or elements, and colored to meet the client's requirements.
To learn more about branding, design, marketing or promotion -- sign up for our monthly newsletter, PB Spotlight. To subscribe, visit our website.
About the Author
© 2004 Traci Hayner Vanover, The Promo Diva http://www.PromoBoost.com. Promo Boost offers a wide assortment of design, marketing, and promotional tools to help small businesses and the cottage industry. The Promo Diva is also the owner of Marketplace Gallery, a virtual marketplace offering affordable e-commerce solutions catering to the small business community, and offer a unique venue for craft aficionados. Visit us online at www.MarketplaceGallery.com
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10 Underground Tips For Inflating Your Profits! - Larry Dotson
1. Utilize holidays to increase your visitors or sales. You could give away free electronic greeting cards, hold discounts, send customers holiday cards, etc. 2. Become well known by speaking or chatting at seminars. The seminars could be held...
How to Build a 1,000-Page Content Site in Mere Seconds - Rosalind Gardner
Building an affiliate web site that sells between 5 and 20 products is relatively quick and easy to accomplish. An experienced webmaster can put a site like 101Date.com, which has only 11 services, together in a day. Someone else might spend a...
Home Medical Transcription : A Decent Living or a Scam? - Stephen Bucaro
---------------------------------------------------------- Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are...
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