 |
Further
Reading ...
|
|
Simple Steps to Increase Your Sales by up to 400% - Paul Barrs
Wouldn't it be just fantastic to be able to offer your website visitors exactly what they wanted each and every time? One of the greatest selling myths is that you only have one product to sell. Even if you have an entire range of products or...
PR: Behavior Modification Specialist - Robert A Kelly
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
Book Review of The One Minute Millionaire - John Q Miller
The One Minute Millionaire combines a novel and textbook about the philosophy of the enlightened millionaire. The book is unusually designed to coach you in reaching financial freedom. The left-hand pages of the book contain steps for commitment...
Red, Green, Yellow - or - Stop, Go, Go Very Fast: Which Describes Your Online Trading? - Jonathan van Clute
Copyright 2005 Jonathan van Clute Ever notice how behavior in one area of life can apply to behavior in other areas of life? For example, I've noticed a number of things while driving that apply to online trading. One of them is regarding how...
|
|
|
Building Relationships....Priceless!
|
 |
Written By:
Livvie Matthews
|
|
|
Building Relationships....Priceless!
Copyright 2002 Livvie Matthews
There are many things you can and will do along
the way to building your business, but few things will
have the impact on your business as that of building
your relationships.
Some think because you don't "see" your viewers -
customers, you don't have to "interact". In fact most of
your business is conducted using web sites, e-mail and
autoresponders. Nothing could be further from the truth.
Web sites, e-mail and autoresponders are the reasons
you must build relationships! Think about it. Don't you
absolutely hate answering machines or voice mail
when calling a business? There is no contact.
For example, how many times when you are "on hold"
or "pressing 1,2 or 3" have you thought, If I could just
speak to someone or what happened to actually speaking
to a real person?
You want contact and contact builds relationships and
relationships build customer loyalty. Offer good customer
service and great products. Make it easy to do business
with you. Satisfied customers will refer their friends
and associates to businesses that have provided them
with great service!
Build trust. Let your customers get to know you and
you get to know your customers. Ask them what they
want to see, what they would like added, what could
you do to improve your service or what would be
of benefit to your customer. Find out what you could
do or offer differently.
The critical part of building relationships begins after
you have made the sale. The "quality" of service you
provide during and after the sale is what builds loyalty
and lifetime relationships with your customers. Service
produces returning customers, the lifeline of your business.
How would your customers rate the "quality" of your
service? Make no mistake about it, it is the customer
who determines the "quality" of your service.
No matter how good your product is, your customer will
rate the - continued below ...
|
|
|
continued ...
quality of your service based on....How you
treated them, how you handled their order, how you
resolved their problem, and what benefits they received
or will receive as a result of doing business with you.
Testimonials are another way to relay your products
benefits and to build relationships. Ask for testimonials
when you fill their order. What made them purchase
your product? What did they think about it? How
was their service? Find out their likes and dislikes.
Make "ear" contact with your customers by developing
the art of listening. Listen to what is not being said in
addition to what is being said. The purpose of listening
is to gain new insight and information.
Send or include a survey-testimony e-mail with every
order you fill. This will make it easy for your customer
to give you their testimonial. Very often, the information
you receive back will show the direction for your next
product.
E-mail to your Internet business is what the telephone is
to the traditional business, it is the heartbeat. Answer
all your inquiries quickly and efficiently, usually within
24 hours.
Be personable. Your "voice" on your web site and
in your e-mail represents your personality and the
personality of your business... friendly, enthusiastic
and confident or...distant, mechanical and cold.
Providing outstanding services builds your reputation
and establishes you as reliable and trustworthy, the
ingredients needed to build relationships!
So remember, Web Site hosting may be $29.95,
and your Internet Server...$21.95, but....
Building Relationships...Priceless!
About the Author
Livvie Matthews offers resources and services for people
interested in creating information products, niche marketing
and building their biz! Market Your Goldmine!
http://www.simplebizpublications.com/powerhouse.html
Subscribe mailto:simplebiz-ezine-subscribe@yahoogroups.com
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
Primal Leadership - A Book Summary - Regine Azurin
This article is based on the following book: Primal Leadership “Leading To Lead With Emotional Intelligence” By Daniel Goleman, Richard Boyatzis, Annie Mckee Published by Harvard Business School Press 2004 ISBN 1591391849 306 pages Primal...
Networking 1 - Chuck and Sue DeFiore
As a new business owner you must wear many hats. You will need knowledge of accounting, marketing, advertising, management, administration, inventory, sales, etc., in addition to knowledge pertaining to your industry. Since you may be very...
5 Ways to Build a Downline - Natalie White
We all know that joining an affiliate program is worth absolutely nothing unless you have a significant sales force under your belt to promote it and build your income... You join a program, you get a replicated website with your affiliate info,...
|
|
|
|
|
|
|
|
|
|
