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Further
Reading ...
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How to Join the 5% of Internet Business Real Money Making Pro's Regardless of the Products You Sell - Charles Longsworth
On the Internet business world today, you've probably heard that only an estimated 5% of netpreneurs, webmasters, or affiliates, are making any real money. If you’re not one of them, then read on and learn how you can make it too. So, who are...
The "Big 3 Points" to Selling on the Web - Glenn Ducharme
You may publish this article, free of charge in your e-zine or any publication. The article must be published in its entirety, unedited, without any changes to its content. You may format the article to fit your requirements. The resource box at...
Stock Support - William Cate
Your Stock Support Budget By William Cate Published February 2000 [http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] It costs money to create share buying. Every...
Taking Your Words Seriously - Nan S Russell
When we ordered the stained glass window as an accent piece for our home, the artist-proprietor told us he was a bit behind. “So," he said, “to be on safe side, plan on six months." That was two years ago. We still don’t have the window. Each time...
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Book Summary: The Brand Called You
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Written By:
Regine Azurin
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This article is based on the following book:
The Brand Called You:
“The Ultimate Brand-Building and Business Development
Handbook to Transform Anyone Into an Indispensable Personal
Brand”
By Peter Montoya
Published by Personal Branding Press 2003
ISBN 0967450659
278 pages
What does it mean to consider yourself a brand? When Ralph
Lifshitz wanted to become a famous fashion designer, he
didn’t start by working 24 hours a day designing clothes.
The first thing he did was to change his name to Ralph
Lauren. Branding seeks to create a better perception. Not
a better product. So your role is to make the changes
necessary to create a better perception. The principles for
creating a “Personal Brand” are spelled out in great detail
in “The Brand Called You.” In this book, you will understand,
too, that it’s not enough “to understand the principles.”
What you will need further is the flexibility of mind to
actually adopt and use these principles.
continued below ...
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continued ...
/>This book is about more than helping you survive your first
year of business. It’s also about getting out of your
“survival mode” and turning your business into a consistent
profit-making venture. It’s about reaching the potential
you know your business has. Most of all, it’s about your
branding being as strong as your skills, and making more
money than you ever thought possible.
By: Regine P. Azurin and Yvette Pantilla
http://www.bizsum.com
"A Lot Of Great Books....Too Little Time To Read"
Free Book Summaries Of Latest Bestsellers for Busy
Executives and Entrepreneurs
Mailto: mailto:freearticle@bizsum.com
BusinessSummaries is a BusinessSummaries.com service.
(c) Copyright 2001- 2005 ,BusinessSummaries.com -
Wisdom In A Nutshell
About the Author
Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.
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| _Additional Resources ... |
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Thinks You Should Know Before You Bid On A Business - alera
Whatever your reason for going out on your own, you must keep your reason in the forefront of your mind. If you forget your reason for starting your own home business, you will not be working for yourself for long. Self-motivation is the key to...
http://articlehub.com - S M
An auction is basically a public sale wherein any object is sold to the highest bidder. It can be defined as a process of purchasing and selling things by offering them up for bid, taking bids and selling the things out to the highest bidder. ...
Choosing the right lender - Ethan Hunter
The real estate market has been hot for many years. The real estate market stayed hot even though the economy has been on a virtual roller coaster. This has resulted in a large number of mortgage lenders entering the market with varying mortgage...
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