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Further
Reading ...
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Do you know what your body shop business is worth? - Willard Michlin
Many smaller body shop owners have asked, “How do I appraise my body shop?” In the last month I have been asked to do two appraisals on body shops. The first appraisal was to assist in partnership dissolution; the second appraisal was for marriage...
Get your site listed on major search engines and directories. - Arakkal M Sebastian
Get your site listed in major Search Engines and Directories Search Engines are a very important factor concerning the traffic to your website.90%of all Internet users utilize search engines and directories in order to find something. But it may...
Are You Afraid Of A Budget - Terry Rigg
There's that horrifying word. The one that makes so many people cringe at it's very utterance. It seems like they could make a very good spooky movie with the title "You Have To BUDGET!". Yeah, that's a little dramatic but I have been helping...
WHY INCORPORATING CAN MEAN AMAZING TAX SAVINGS - Demetris Savva BA FCCA
According to a new survey carried out by Alliance & Leicester, one in five small business owners view tax as their greatest concern. The Chancellor has announced in his last budget that companies with profits below œ10,000 will not have to pay...
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Blogging for Business
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Written By:
Biana Babinsky
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Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.
Since then, blogging made the transition into the business arena. Now blogs are frequently being used as business journals, tools that can help keep your customers and web site visitors up to date with what is going on with your company. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.
Don’t have a blog for your business yet? No problem! Here is how you can start blogging in just five easy steps:
* Set up a blog for your business. If you don’t want to have to set up things on your own, visit Blogger.com. Blogger will host your blog on its server, so that you don’t have to add anything to your own web site.
On the other hand, if you’d like to set something up on your own, get blogging software from WordPress.org
* Make your blog an extension of your business identity. The look and feel of your blog should match that of your business web site. Don’t forget to include your logo!
* Don’t make the blog into a giant ad. Your readers will immediately recognize that ruse and stop reading the blog. Instead, post the items that are of interest to your current and potential customers. Use the blog to - continued below ...
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post tips and ideas, articles, information about new products, etc.
* Strike a balance between personal and business stuff. While customers like to read the blog to learn about the person behind the business, don’t use the blog as a tool to vent, complain and discuss the details of your personal life. You use the blog to converse with your customers, so the blog should be as professional as your newsletter and phone conversations with customers.
It is great to post a story about how you helped a client get an important product out on time, and how proud that made you feel. It might not be appropriate to post a story about an argument you had with a video store clerk over the weekend.
* Leverage your Blog. When you are in business, you realize that many customers have similar questions/concerns. Address these concerns in your blog, and when another customer has the same concern, link directly to the blog entry that answers these concerns.
A blog is an excellent tool to reach potential customers, rank higher in search engines and generate more of the ever-important visitor traffic to your web site.
About the Author
Biana Babinsky is the online marketing coach who has helped many business owners attract more web site customers, bring in more online publicity and increase the bottom line. Visit http://www.AvocadoConsulting.com to learn about her coaching programs and to subscribe to her free newsletter full of marketing tips and ideas.
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Secured business loans – equipping your business blue print with concrete groundwork - Amanda Thompson
Somebody once said, ‘Business is not financial science; it's about trading, buying and selling. It's about creating a product or service so good that people will pay for it.’ So you are full of ideas and ready to take on the world. No matter how...
The Power of Visualization - John Assaraf
Professional athletes and other highly successful people use the power of visualization technique on a regular basis. Why? Results of a 20-year study of the effects of visualization on results revealed an amazing discovery. Humans see pictures on...
Tips to Attain an Effective Poster Digital Printing - Kristine Llabres
Poster digital printing is widely used by several companies that have proven it effective to clasp on prospect clients and regular customers. They are open to the printing expense of the poster digital printing because they are certain to get more...
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