 |
Further
Reading ...
|
|
Dynamics Of A PROACTIVE Business! - Livvie Matthews
Do you find yourself being Reactive to whatever comes along, whenever it comes? Never quite knowing what to expect or what your response would be when something out of the ordinary happens? Or are you Proactive and have tried to anticipated what's...
Secrets of Donald Trump Revealed! - Dan Lok
If you're like most of the television-watching public, you're hooked on Season #2 of "The Apprentice" and the flamboyant entrepreneur in the "starring role." Love him or hate him, you can't deny that Donald Trump is one of the world's most...
Breakin' It Down - Cathy Bryant
Breakin' It Down by Cathy Bryant Copyright 2003 http://www.homebizjunction.com I've recently begun working with individuals one-on-one who are truly interested in earning an income from the internet in the comfort of their own home. A common...
Hot Hot Hot - Kyna Morrison
What happened to Spring? It’s certainly HOT in Florida. It started long before the first day of summer. You did get your Spring cleaning done, right? Did you know you spent 40% more time cleaning because of your clutter? Ooops, someone told me you...
|
|
|
Beating The Competition
|
 |
Written By:
Sue and Chuck DeFiore
|
|
|
Unless your product or service is one-of-a-kind, you've got competition. To beat them, you have to make sure you're the key company, the one your customers turn to above all others. How do you do that if you're new and small?
Try these strategies:
Use your size. You're new, small and aggressive. Be more flexible than your competitors. Be willing to break self-imposed rules. ("We need 24 hours to fill large orders.") Promise personal attention-since you are the company, this shouldn't be difficult. For Chuck and I this is easy. We are the company so everyone that deals with us gets our "personal attention".
Service. Serve the customer above everything else. In the overwhelming majority of cases, service, not price, makes the difference in getting an order and keeping a client for the long
term. This means getting back to your customers. We always answer emails with 24 hours and many times before that. In addition, we always call customers back as quickly as possible.
To often today, customer service is an afterthought. Make sure you don't fall into this trap, otherwise you won't be in business very long.
Stay in touch. In an age when even the smallest business can have cell phones, pagers, voice mail, fax machines and e-mail,there's no excuse for not being on call for your customers. That doesn't mean you can't have a - continued below ...
|
|
|
continued ...
life. It just means you can respond to inquiries with little delay. Again, this just means to get back to people in a reasonable time frame based on their needs, not yours.
Sacrifice. Take the occasional hit on profit, lose a little sleep, do a little more without always sending an invoice. If you help a customer once or twice without looking for a check in
return, you'll be remembered. When it comes time for that customer to place the next order, you'll undoubtedly top the list. This is something we emphasize to our PFYS students during
their calls to sellers. Help them, give them some advise and it will come back to you. This is part of doing business to give something back. You can't always be looking at the dollar signs!
So give these strategies a try and rise above your competition!
Copyright 2004 DeFiore Enterprises
About the Author
Interested in having your own successful, home based creative
real estate investing business? Chuck and Sue have been helping
folks start successful home based businesses for over 19 years,
and we can help you too! To see how, visit
http://www.homebusinesssolutions.com for the latest FREE tips
and tricks, educational products and coaching in creative real
estate investing and home based businesses.
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
Review of New Business Service - Ken Mowery
CreatorsWeb writes articles, interviews and reviews about entrepreneurial business owners as part of a promotional package offered to subscribers to their service. CreatorsWeb Promotion Service subscribers receive prompt and special promotional...
How I Shot Myself In the Foot.. No, Wallet! - Palyn Peterson
I need to let you in on some very important information. Not only will this information save you lots money, or possibly the life of your entire business, but it will allow you to increase your profits through multiple businesses. First off,...
Marketing Your Online Business On A Budget - Kathy Joyce
Do you have a great online business but few customers,and a very limited budget to work with? Just uploading your site onto the internet is not enough, even submitting to the main search engines and directories takes time. Often it may take...
|
|
|
|
|
|
|
|
|
|
