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Further
Reading ...
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What Is A Mission Statement? - Sue and Chuck DeFiore
In order to do your mission statement you need to be able to answer the following: Why should this business exist? Who will be its customers and how will it benefit them? Why will they be better off? These questions are easy to answer...
A Wireless Phone Policy Can Save Your Company Big Bucks - Karen Thatcher
Do you have a wireless policy for your company? If not, chances are you could be spending more than you should. Wireless service has experienced tremendous growth over the past few years. It is not uncommon to see people with a pager and a cellular...
Who Are You Mixing It With? - Julie Plenty
I talk and write a lot about Life Design – creating and sculpting a life that is fulfilling for you. It is about shaping your personal landscape and environment. Part of that environment involves being conscious of who you mix with and their...
"It Costs More to Spend Less" - Holly Cotter
Almost everyone starts a home business so they can EARN money. Often, finances are tight and the temptation is to spend as little money as possible to get your business off the ground. While it's a good idea to get rid of unnecessary expenses, to...
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Avoiding Wired Mistakes
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Written By:
June Campbell
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You can't do anything on the Internet that you can't do in real life, but
the Net lets you do it faster and in view of global audiences. When you're
doing somewhat great, that's good. When you're making a gigantic mistake,
it's less good. From a consumer's perspective, here's some suggestions that
would help induce me to reach for my credit card.
Guideline #1: Your Web site should compliment your real-life business. As
an example, I offer you the story of the florist shop with the beautiful Web
site. It was a couple of days before Christmas and I had left my shopping
till the last minute. An Internet search revealed a florist shop situated in
my friend's home community. The Web site was excellent. Fast download, well
laid out, easily navigated. Their floral designs were pictured on the site,
identified by code numbers and with pricing information clearly visible.
Obviously, it was the work of a professional designer and obviously it was
not done on the cheap. I was impressed. I copied the phone number and dialed
up to place my order. Then things got sticky. The salesperson didn't know
there was a Web site, had no idea what floral arrangement I was trying to
order, or at what price. If you're going to the trouble of being on the Web,
be sure that your sales personnel are giving a consistent message.
Guideline #2: Answer Your E-mail. If you are going to make your email
address available to your customers, make sure that somebody answers the
e-mail that you receive, and make sure that the person who does this is
knowledgeable and able to communicate through that medium. Nothing will tick
your customers off faster than sending an email that is ignored. And please
note: the webmaster or the programmer in your organization is not usually
the best person to be handling your - continued below ...
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continued ...
marketing material or fielding questions
about your product. You've gone to a lot of trouble to attract potential
customers. Try not to annoy them too much through ineffective email practices.
Guideline #3: The Price Is Not a Secret. I'll be honest. This practice
annoys me a lot, and it has me mystified. It's the peculiar online sales
tactic of making the customer work really hard to discover what something
costs. You go to a Web site or you receive a piece of email promoting a
particular product or service. However, no pricing information is available.
It may not even be readily apparent that the item is for sale. You click
your way through a big Web site, finally to locate pricing information in
tiny print in an obscure corner. Sometimes there's just an invitation to
phone them or to send an email for more information. I dunno…It seems to me
the customer should not have to work really hard to buy something. However,
I'm open to hearing opposing viewpoints. If someone out there knows of a
good reason why it's best to avoid mentioning money when conducting
e-commerce, I'd be pleased to hear what it is.
Guideline #4: Forget the Jargon. I received a press release that went like
this: "Our remarkable new solution that promotes integrated data management
of media content that will realize better return on investment (ROI), and
that, in fact GISTICS has evaluated potential ROI to be as high as 16:1.
(GISTICS, 1997) with general benefits …." Nuff said. If anyone understands
what the devil they're selling, let me know.
About the Author
June Campbell, "How-to" Booklets, Guides, Templates, & eBooks
-Business proposals
-Business plans,
-Joint Venture Contracts... More!
Visit to Claim Your FREE GIFT!
(http://www.nightcats.com)
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| _Additional Resources ... |
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The Underground Economy - William Cate
The Underground Economy By William Cate The estimates of the scale of the present American underground economy range between $800 billion to $2.8 trillion per year. The American Revolution was essentially a conflict between a Colonial Underground...
5 Simple Rules for A Great Job Interview - Donna Monday
Many years ago, when I was a young job-searching greenhorn, I ventured to New York City to take a bite out of the big apple of opportunity. When it came to finding a job in a crowded city of millions, I quickly learned that it’s much easier on...
The Reality of Working at Home - Kimberly Hargis
I have spent the last five years trying to work at home and have had some success. The following are a few facts I have to share with people who are either trying to or have given up trying to work at home. Q. What about places that put up...
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