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Further
Reading ...
How To Turn Part-Time Profits Into the Motherload! - Jeff Smith
2 years ago, something happened to me that changed my life - forever! After 6-months of studying every possible shred of information on internet marketing, I finally got it. It's NOT about any one marketing technique. It's NOT about working for...

Right PR Focus A Powerful Advantage - Robert A Kelly
Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors of those important outside audiences of yours that...

I Make Money Online. You Can Too - Tom Worsley
When I purchased my first computer over 10 years ago, I knew I wanted to put it to work and make money with it some how. But I knew nothing about computers or the Internet. I knew nothing about network marketing, search engine marketing, or even...

Why Public Relations Doesn't Just Happen - Diane T Creston
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company...


 

Automate Your Web Business

Written By:
David Coyne


Whether you sell products or services on the Internet, you should get an autoresponder as soon as possible. It’s an immense time saver. And for most online entrepreneurs time is in short supply.

What is an autoresponder?

Without getting too technical, it’s like an automated email program that responds twenty four hours a day to any inquiries you receive about your product.

When a prospect sees your advertising, they send an email to your autoresponder address, and it replies immediately with your prewritten message about the product. Remember, people want info as soon as possible. If you have hundreds of inquiries a week, you’ll eat up too much time following up individually.

Best of all, you can load a series of email messages into the autoresponder and have it automatically send messages at specific intervals.

Why is following up with several messages better than only one? Consider this fact from the National Sales Association: 80 percent of sales are made between the fifth and twelfth contact. Impulse buyers are a rare breed.

How do you get started with an autoresponder

The easiest way is to sign up for an account. They are lots of autoresponder websites and both GetResponse (http://www.GetResponse.com) and RapidReply (http://www.rapidreply.net) offer free accounts. However, with free accounts you’re usually limited to inserting 10 to 20 prewritten messages.

Once your account has been activated, you’ll be assigned your own autoresponder email address that you can use in your - continued below ...





continued ...
advertising. Write a series of email messages to load into your account. Concentrate on the benefits your product offers.

If you’re not confident about your writing abilities, you can get sales message templates to model or adapt for your own use. Try Autoresponder Magic: http://www.autorespondermagic.com/?19597.

Once you’ve loaded messages, you need to decide on when each message will be sent to your prospects. Most experts suggest you should contact prospects at least weekly. Experiment to see what’s best for you.

Your autoresponder will create a mailing list that includes everyone who’s inquired about your product. Most accounts will let you import and export name to and from your list.

You can also send out an ezine using an autoresponder. Just cut and paste your content as you would with a sales message.

Be sure to include a way for prospects and customers to unsubscribe to your mailings. GetResponse will automatically remove unsubscribers from your list. It can also tell you if it was unable to contact recipients due to invalid email addresses, over quota accounts, etc.

Once you get the hang of using an autoresponder, you’ll wonder how you managed your business without one.


Dave Coyne is a copywriter, marketing consultant and president of DC Infobiz. Get an entire collection of winning autoresponder messages to model, copy and swipe. Put your website's sales on autopilot. http://www.autorespondermagic.com/?19597






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