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Further
Reading ...
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What Your Personal Assistant Really Wants - Lorraine Pirihi
What would happen if the personal assistants in your organisation were away for a week? How would it affect the running of your business or department? How would it affect you…personally? If you are fortunate to have a personal assistant whom you...
Top Ten Tips When Business is Slow - Judy Cullins
How's your business going to keep growing with the holidays just around the corner? What can you do when most people don't want to spend money now? If you are concerned the cash flow won't flow and you won't have enough income for the next...
Office Rage!! - Syd Stewart
In the last five to ten years, the phenomenon of road-rage has been increasing, now we learn that office-rage is on the increase too. What is going on? What has changed? How would you react and deal with office rage? Today, customers are more...
Why Do You Want PR? - Robert A Kelly
To get someone’s name in the newspaper or a product mention on a radio talk show? If that’s all you expect, fine. But that response tells me that, as a business, non-profit or association manager, you may have overlooked an important reality:...
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Are you trying to succeed online without the tools you must have?
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Written By:
Jeffrey Lant
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Would you bake a cherry pie without cherries?
Would you try to mow your grass without a lawn mower?
Of course not!
Yet every day millions of people confront the business of
trying to create a profitable online business without the
essential tools they need. Take this easy quiz to find out
if you're one of them!
* Question: Do you have a listserver? / / Yes / / No
A listserver is an ABSOLUTELY MANDATORY online success tool.
It enables you to send unlimited non-spam email. With your
listserver you can send out a daily newsletter, offers, specials,
premiums, information on how to use your products/services, etc.
Online your list is your business, your business is your list.
The listserver enables you to keep in regular, productive
communication with your prospects and customers. Without it
you're dead.
* Question: Do you have your own domain? / / Yes / / No
Hundreds of thousands of people are trying to make money online
without owning their own cyber "land," the domain. Ridiculous!
Got a self-replicating website? You're nothing more than a
cyber-squatter. If anything happens to the company giving you
your free site, your business will immediately collapse -- and
with it your hopes of online success. Besides, what's the point
of having a website you can't edit? The only people making
money online are the ones with their own domains. Once you've
got it, it's your job to develop it. Without a domain you're
going nowhere online.
* Question: Do you have a good relationship with a reputable
web design company? / / Yes / / No
The longer you're in business online, the more you'll understand
why having a good relationship with a reputable web design company
is absolutely essential for your success. For one thing, web design
has become very sophisticated. It's not something you can delegate
to Aunt Sallie who dabbles in web design part time when she's not
fighting with Uncle Herbie. Web design software and techniques have
developed by leaps and bounds in recent years. Amateurs are just not
able to keep up. But you MUST have an eye-catching, client-centered
design on your site; you must use design to generate sales. Only
trained professionals can help you do that. What's more, an ongoing
relationship with such professionals is pivital; after all, good
design is like good - continued below ...
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continued ...
window dressing. It's got to be changed
regularly to keep your visitors interested. That's why working with
people who have done good work for you in the past and understand you
and your business is vital.
* Question: Do you have oncall technical support? / / Yes / / No
I don't know about you, but I hate it when I need technical support
for something I've purchased and I just cannot break through to a
living human being. It really irks me.
The Internet is a technical environment. Like it or not, things are
not always going to work right. You're not always going to understand
everything. You're not always going to know what to do and how to
do it. That's why you need a relationship with a company that provides
you with friendly, accessible, understandable technical support
when you need it. Without it, you're on your own -- and that can be a
very uncomfortable feeling!
* Question: Do you have unrelenting prospect follow-up? / / Yes / / No
Unrelenting, systematic follow-up is what distinguishes the people
who are going to make it in business from those who aren't. Right now
do you have the means available to connect with your prospects up
to 25 times in a 90 day period? Can you send them automated,
personalized follow-up? Or are you trying to handle your follow-up on
a case-by-case, catch-as-catch-can basis, never quite sure who got
what and what you're supposed to send today? If that's how you're
handling your follow up, you're doomed.
Conclusion
The Internet is going to be a part of our lives forever. It has
already created and will create THOUSANDS of millionaires. These
smart people understand the environment and have the necessary tools
for online success. Without them, you've merely created a no-win
situation for yourself, fraught with frustration, irritation and defeat,
like mowing your lawn without a mower, pulling out one blade at a time.
About the Author
Dr. Jeffrey Lant is Co-Founder and CEO of Worldprofit, Inc. at
http://www.worldprofit.com For FREE subscriptions to Dr. Lant's
& Worldprofit online business newsletters, go to
http://www.worldprofit.com/ezines For Dr. Lant's Sure-Fire Business
Success Catalog, visit http://www.jeffreylant.com
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| _Additional Resources ... |
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Google Adwords For Your Target Market - Bobby Walker
First, let me tell you where most Internet Marketers make their mistake. You log on to the Internet, do a little surfing, when all of a sudden, it hits you right in the face! The very product that you have been looking for, the perfect “product” as...
Expand Your Horizons - Sell Your Professional Services Through ClickBank - Tim Coulter
ClickBank allows its merchants to sell many different types of digital products, but with the proviso that they must be deliverable entirely over the internet within 24 hours of purchase. Most merchants focus on downloadable products...
Parent Loans - Vanessa McHooley
Parent Loans If you are entering college soon, but have no idea how you are going to pay for anything from books to your actual tuition fees, chances are that you are going to be relying upon your parents in some way, shape, or form. For most...
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