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Further
Reading ...
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How A Tree Can Help You Grow Your Business - Hirini Reedy
A tree is a natural example of a perfect business. It energises us with fresh oxygen while recycling our waste air. It absorbs energy directly from the sun while we still have to digest food. It aligns with the forces of nature. Imagine your...
You've Got The Power, Why Aren't You Promoting It? - Martin Lemieux
Like all things, theft is theft, misery loves company, negative people are everywhere, business is sometimes bad, things go up and others go down. If those are all true then knowledge is power right? Wrong, knowledge is only power if applied. So...
How to implement Network marketing to your advantage... - George Papazoglou
"As the competition on the Internet grows to an enormous rate, companies in order to successfully expand and brand their operations, have resorted to Network Marketing and its' unclaimed derivative, Stealth Marketing. 'Building' a squad of similar...
The Ho-Hum Summer Days - Esther Smith
THE HO-HUM SUMMER DAYS From mid June to about mid September, life on the Internet does a slow meltdown. The lucky ones escape the screen and get away on holiday; that is, those who have made reasonable profits for their Online endeavors. For the...
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Are You a Marketing Octopus, or a Marketing Worm?
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Written By:
André Bell
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One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.
Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.
The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using. The best marketing approach resembles an octopus.
An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but it adapts and continues on as an effective hunter and predator.
It’s the same with marketing your business. The more marketing approaches you use simultaneously the more successful you can become and the easier it is to continue growing your company.
You will continue to thrive despite the challenges facing others. No setback in any one marketing approach will ever devastate you or pose major problems.
Despite this, many companies use no more than two or three methods at most to bring in business.
Few realize that there are over 100 methods for bringing in new business, for increasing web traffic, for selling more to existing clients, and for increasing repeat sales that their competitors are not using.
They basically - continued below ...
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imitate worms in their marketing attempts. A worm’s approach to life is singular. It does not use multiple limbs because it has none. Its existence is slow and labor-intensive. Very unlike an octopus.
The great thing about this is that most competitors are making this same mistake. They may be too busy, too shorthanded, or too myopic to do much more than hand out boxes of business cards and sit around talking ‘fish stories’ of the one that got away.
That is a marketing approach to avoid.
Instead use as many marketing methods as make sense for your industry, your market, and your company. Then you will become a marketing octopus while your competitors remain marketing worms.
Where can you find a listing of more than one or two marketing methods?
André Bell has authored the book, "101 Marketing Secrets Revealed". A free copy can be obtained from his website at http://www.economicbooster.com/101-marketing-methods.html
André Bell is an author, speaker, consultant, and trainer. His site www.economicbooster.com provides marketing tips, strategies, tools, to help small to medium sized companies bring in new clients, sell more to existing clients, and increase web traffic.
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| _Additional Resources ... |
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Five Ways to Stay Motivated - Kate Smalley
Remember how you felt the first day you opened your small business? It’s a time of excitement and joy for most of us. We’re ready to go and conquer the world! However, once the honeymoon is over and reality sets in, we find that there are...
How To Avoid Money Problems - John Mussi
Everyone has to face a financial crisis some time in their life. Whether the crisis is caused by personal or family illness, the loss of a job, or overspending, it can seem overwhelming. But often, it can be overcome. Your financial situation...
How to Avoid Nasty Business Surprises - David Brewster
Conducting business in the 21st century often requires quick decisions. This often leads to sound data being replaced by perception as the basis for making important resolutions. The risks in this approach are clear: business decisions made without...
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