 |
Further
Reading ...
|
|
Secret Method To Explode Your Ebay Sales! - Todd Reese
eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients. It...
Never Throw Business Away - Debbie Allen
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: info@DebbieAllen.com Never Throw Business Away While...
Four Principles of Emerging Market Success - Dan Harris
Emerging markets are high risk and high reward. In my work as an attorney representing Western companies in emerging markets, I have concluded there are four essential elements to emerging market success: a good partner, an open mind, active...
10 Tips for Avoiding Home Business Scams - Lesley Spencer
by Lesley Spencer, MSc; Founder & President HBWM.com Inc. Starting a home business has become a wonderful and attractive alternative for parents across the country. With the advent of the Internet, email and cell phones, working at home has been a...
|
|
|
Are You a Corporate Doughnut or a 5 AM Doughnut?
|
 |
Written By:
Susan Dunn, MA Clinical Psychology, The EQ Coach
|
|
|
My friend Adam takes his daughter on a doughnut run every Sunday morning. His favorite store is called “5 AM Doughnuts.” Adam always goes out the door chuckling "I love it. 'When do you open?' (5 am) 'What do you sell?’ (doughnuts).”
Adam is an entrepreneur and as part of his integrity and authenticity he patronizes only locally-owned stores. As a business owner, he also admires the name of this store so much, he tells me about it every time.
I must admit, it’s stuck with me as well. That’s exactly and all I need to know about my doughnut store and the big sign popping out as I go by on the highway has been helpful. (Like I need help finding doughnuts.)
Now, what’s a “corporate doughnut”? That would be a doughnut store that’s a franchise, ultimately owned by a corporation.
And what do you get when you get a corporate doughnut?
Exactly the same thing every time. It’s highly predictable. In a Mississippi bayou or downtown Manhattan, you can pull into a McDonalds and know what you’ll get, which in some cases is definitely a relief.
And which are YOU – a corporate doughnut or a 5 AM doughnut?
If you’re a corporate doughnut, when we meet you, we recognize you as familiar; in fact we start to complete your sentences for you, because it isn’t “you” it’s the - continued below ...
|
|
|
continued ...
program coming out.
Corporate doughnuts are hiding behind the corporate label. I can be a relief, because it’s predictable; we’re more likely to be bored than shocked. But when we walk away we will have tasted a corporate doughnut, something we could find anywhere.
If you’re a 5 AM doughnut, you’re an original, made from scratch. We know right away we aren’t talking to a formula product. We hang on every word, because we haven't heard from you're saying before -- it's got new spice and flavoring to it. We hear a real person coming out, with original thoughts, unique perceptions, and a personal point of view. We hear the authenticity of someone who has created themselves and their own live. We know what you sell, and what time you open, so to speak.
A 5 AM doughnut is an authentic original, which will bring some urprises and we sure as heck won’t be completing your sentencesfor you.
And when we walk away, we’ll know we never met you before, and never will again.
What a gift!
About the Author
©Susan Dunn, MA Clinical Psychology, The EQ Coach, http://www.susandunn.cc. Emotional intelligence coaching to turn corporate doughnuts into 5 AM doughnuts. For individuals and executives. For free ezine, ailto:sdunn@susandunn.cc.
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
Promoting Business on CD (Pt. 1) - Kenny Love
"Promoting Business on CD (Pt. 1)" Subtext: Instead of traditionally distributing your business's sales info by sending it on paper via postal mail, revolutionize and upgrade your promotion by letting prospects now 'hear' and 'see' your...
The Secret Science Of Online Shopping - John Taylor
In theory you could create a retail web site with a limitless selection; an online store where every kind of merchandise known to man could be sold. Would people be interested in buying from such a huge enterprise? Why do people buy online? ...
Noncompete Agreements Help Protect Your Business - Tim Knox
Small Business Q&A with Tim Knox Q: One of my former employees has started a competing business and is calling my clients and trying to steal their business from me. Do I have any legal recourse against him? -- Brad J. A: I hate to break this to...
|
|
|
|
|
|
|
|
|
|
