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Further
Reading ...
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How To Boost Affiliate Profits Using Secret Domain Tricks - David Lovelace
Want to increase your affiliate link click-through rates and profits? Then you'll need to learn how to master your domain. One of my favorite episodes of Seinfeld was the "master of your domain" show where the gang bet each other as to who...
Do your own Taxes! - Brian Neuman
So, it’s the second week in February - have you done your taxes yet? What, you don’t do your own taxes? You pay someone else to do it for you? Well, I’m one of those people who can’t stand paying anyone for something I can do myself. Am I a glutton...
Quick 5 Day No Investment Money Maker - Grady Smith
In a quick hurry to get some cash for the holidays? Here’s my simple plan that can put cash in your hand in under a week without spending a dime! First, sign up for a free autoresponder. A quick search using a good engine will bring back more than...
So you want to work at home - Gary Hughes
So you want to work at home........ You've fantasized about working from home, starting your own business, and spending more time with your kids and family. You are not alone, millions of people just like you want to and do. There are several...
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Are You Walking the Talk?
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Written By:
Diane Hughes
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I saw a television commercial the other day. It actually made me laugh out loud. It wasn't funny "ha ha," it was funny ironic. A local telephone service provider was singing its own praises about what wonderful service it provided. "Yeah, sure!" I thought. I used to live in the area that this particular provider covered, and I know for a fact their service is anything but wonderful.
Many online business owners commit this same sin. They make a point to tell their visitors what exceptional service they'll receive, how quick they'll be responded to, how innovative their products are, or a hundred other promises. Then, when a complaint comes in, or phone messages are left, nothing happens. They don't walk the talk.
How many times has it happened to you personally? You ordered a product or service from the 'Net. You had a problem or a simple question. You called the customer service number (or sent an email) and. nothing. How did you feel? Most likely irritated, frustrated, and taken advantage of.
Yes, it's extremely popular to give claims of customer service right now. The 'Net has suffered from "Wild, Wild West" syndrome far too long and surfers are demanding the attention they deserve. However, simply making claims will do you more harm than good.
Don't promise what you can't deliver. Before putting claims of any kind on your site, consider these tips:
1. If you say your product/service "will" do something, make darn sure it does... every time!
2. If you offer "24/7 service" be prepared to answer emails or phone calls - continued below ...
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cheerfully and graciously at 3:00am when someone overseas phones you.
3. If you make claims of giving "100% satisfaction guaranteed" refunds, get ready to fork over the money without asking any questions whatsoever. "I wasn't satisfied" is all the customer has to tell you to take advantage of your offer.
4. UNDER promise and OVER deliver. If you "think" you can get back to customers within 24 hours, tell them it will take 48 hours. This way, when you call them sooner, they'll be thrilled with the attentive service you offer.
5. Stop and think. Before putting any claims on your site - service, delivery, refunds, product features, service benefits. ANY claims - have an outside party check behind you. Does it work? Is it fast? Are you cheerful? Will it actually wake me up, start the coffee, and heat the water for my shower all at the same time? If not, don't put it in your copy.
Online customers have had enough. They are paying more attention online and expecting more from the Web businesses they deal with. Above all - use ethics, manners, and good common sense in your business dealings. Stand behind what you say. When you do, you'll find the profits from your long-term relationships and the increase in your reputation will far outweigh any short-term sales trends.
About the Author
Diane C. Hughes * ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane
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