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Further
Reading ...
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Maximize Sales and Minimize Returns with Learning Styles - Niall Roche
In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have...
Mortgage Insurance Plans: How Good Is Yours? - Ivon T Hughes
Mortgage insurance, to pay off a mortgage, is something you'll inevitably be asked to take out by the bank. Mortgage insurance is necessary so that if something happens to you or your spouse then your loan will be paid off which is good news for...
Going Postal: Not a Bad Idea - June Campbell
When's the last time you checked out your Postal Service's web site? You might be surprized at the valuable business information you can find. It's difficult to speak in specifics, given that readers of this article are international but each...
A Person Of Value - Sidney Zegna
One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. Many newcomers put more emphasis on the word Internet and not enough on the...
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Are You Taking Full Advantage of the Web?
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Written By:
Sue and Chuck DeFiore
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Is your site visible, interactive? How's the infrastructure? Are your mailings personalized? What about tracking and consistency? In order to get the most out of your website all of
these items are important.
By following these tips, you can build a sense of community for your web site. This in turn can build a loyal following for both your site and your business.
To make your site visible; be sure you prominently feature your URL (i.e., your Internet address) on your business cards,correspondence as well as any advertising you do - newspaper,
magazine, broadcast and direct mail.
To be interactive your site must invite visitors to subscribe to e-mail "hot lists" that specialize in the categories that are of interest to them along with specially-priced merchandise they're interested in.
You want to be sure your site has a good infrastructure. If it does, it will allow you to quickly and easily send carefully-targeted e-mail bulletins to customers interested in specific
categories of merchandise, so you can quickly and easily inform them of new products and specially-priced merchandise. And this is one of the main reasons you have a site, isn't - continued below ...
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continued ...
it!
Personalization is key today. With all the products out there which allow you to do this, there is no reason your mailings shouldn't make the recipient feel "special".
The interactivity of your site isn't doing you any good if you are not sending targeted emails. So be sure to broadcast targeted e-mails to your core market at least twice a month.
All of the above mentioned tips allow you to grow and expand. However, be sure that you have a tracking system in place. This will allow you to track the results of your advertising, so you
can see which media generates the most subscriptions to your hot-lists and which lists produce the most profits. This will help you to streamline your site and get rid of products and parts of your site that are not getting the results.
Copyright 2004 DeFiore Enterprises
About the Author
Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years,
and we can help you too! To see how, visit http://www.homebusinesssolutions.com
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| _Additional Resources ... |
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Lawsuit loan - Jakob Jelling
A lawsuit loan, or pre-settlement funding, is one option for people involved in a lawsuit to finance their daily needs. A lawsuit loan is advance money given to cash strapped individuals who are trying to claim their rights through a lawsuit. Thus...
The Morality of Child Labor - Sam Vaknin
From the comfort of their plush offices and five to six figure salaries, self-appointed NGO's often denounce child labor as their employees rush from one five star hotel to another, $3000 subnotebooks and PDA's in hand. The hairsplitting...
Persuasive Communication - Robert F Abbott
Is all communication persuasive? Sometimes, it seems it is. At the least, we can say much of our communication includes a persuasion component. Consider this article, which takes an editorial rather than an overtly persuasive approach. Yet, the...
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