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Further
Reading ...
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PR: Behavior Modification Specialist - Robert A Kelly
While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help...
Small Business Q & A: How To Handle The Occasional Oop-See! - Tim Knox
Q: My company is really in hot water with one of our best customers. I can't reveal exactly what happened, but suffice it to say that we really dropped the ball and the customer is furious. I'm not even sure we can save the account. What's the best...
Choosing A Forex Broker - Geoff Turnbull
With currency trading becoming ever more popular, the number of brokers is growing at a rapid rate. What should one look at when deciding which broker to open an account with? These are the important points to consider. Spread Because...
Are You An Investment Dummy Like Me? - Jack Humphrey
I am good at a few things. I can certainly market well and I consult with others about how to bring more attention to their products and services on the internet for a living. I am a fair musician. I love music and play all sorts of percussion...
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Are You Taking Care of Business?
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Written By:
Patty Gale
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Too often, when we say we are "taking care of business", we think about the paperwork, the accounting, the inventory, etc... the trivial things that are important to get done in order for our business to run smoothly and efficiently. While necessary, they are not the most important.
We need to change our thinking about what "taking care of business" means. We need to make sales in order to have a profitable business, and we know without our customers or consultants, we don't have a business. They are our lifeblood, they are what keeps us moving forward, and meeting their needs should be our primary mission.
Without consultants or customers, there are no sales. Without sales, there is no revenue... without revenue, there is no business and we might as well go back and get a j.o.b. It is crucial that we take care of our customers and consultants. CRM (customer-relationship management) is a buzz-word in "big business". Many large corporations have implemented systems and technology to supposedly create customer care. Some have been successful, many have not.
Most of these systems simply give the illusion of customer care, but have failed miserably in actually providing it.
How many times have you been through the "round robin" of "press 1 for this" and "press 2 for that", only to spend an hour or more and never actually speak to a live person or get your problem solved? You hang up in the phone in frustration and vow never to spend money with XYZ Company again. This approach to customer care continues to baffle me as - continued below ...
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continued ...
to why large companies believe this is effective. How can they possibly think that customer relationships can be created and nurtured by a recording?
Are those who make these decisions that far removed up the "corporate ladder" they can't see this isn't customer care at all and having the opposite effect?
Each and every one of our customers and consultants should be made to feel like they are our most important one. If we don't take care of them, someone or some other company will.
Small and home businesses have an incredible opportunity to take back customer care and relationships the way it is supposed to be. We are in an incredible position to "take care of business". Technology is wonderful. Without technology, there would be no internet and many of us would not be in business. However, there is no technology on this earth that can replace human connections. Technology will never replace our customers knowing that there is someone who truly cares about their needs.
So, how about you? Are you taking care of business?
About the Author
Patty Gale is a successful entrepreneur who specializes in personalization and customer care for all her clients.
She exchanged her suits, hose and heels for working at home in her "jammies" and is on a mission to empower other women to do the same.
She can be reached at: http://www.CommuteInYourJammies.com or http://www.PattysPrettyPaper.com
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| _Additional Resources ... |
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Marketing Tips 2 - Chuck and Sue DeFiore
This month we will deal with the issue "How Can I Get Name Recognition". Some of the ways in which to get your "name out there" are to call your local television and radio stations, and ascertain whether there is a medium you can get your name in. A...
Been Burned, Scammed, Taken for a Ride... - Rachel Gawith
BEEN BURNT, SCAMMED, TAKEN FOR A RIDE…….. Well don’t worry, we have all been there. I doubt there is a single network marketer or homeworker out there who hasn’t at some point in their career fallen for an envelope stuffing scheme, been talked into...
Book Summary: How To Work With Just About Anyone - Regine P Azurin
This article is based on the following book: How to Work with Just About Anyone “A Three-step Solution For Getting Difficult People To Change” By Lucy GillPublished by Fireside/ Simon and Schuster 1999 ISBN 0-684-85527-5 206 pages “I just can’t...
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