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Further
Reading ...
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How To Create Your Own Product Or Service (Part 1) - Willie Crawford
Shortly after I REALLY started listening to advice on how to make lots of money on-line I heard one message loud and clear. "You need to develop your own products or services!" Like most people who hear this message, I agreed intuitively, but it...
Small Business Tax Tips - Product Review of Tax Reduction Toolkit - Mike Matthews
Product Review – Introduction Product Review – What I liked Product Review – What I didn’t like Product Review – Best Features Summary Table of Contents – Seven Sections – 29 Tax Tips Final Comments and Pricing (under $40) ...
Starting a Software Product Company - Will Spencer
This article is too complex for a plain ASCII submission. The entire article is online in PDF format at http://www.entrepreneur-support.com/Starting_a_Software_Product_Company.pdf About the Author Will Spencer is the webmaster of...
Create Your Vision of Success - Kathleen Gage
Most marketing strategies are about being in motion. Have a plan, be proactive, and take the necessary action steps. Although being proactive is a necessary aspect of marketing, an often overlooked and yet equally important part is your company’s...
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Are You Guilty of Stinkin' Linkin' Thinkin'?
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Written By:
John Gergye
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Do you know what kind of sites are suitable link partners for your site?
If you do give yourself a gold star since many seem not to. At least based on the questions I get.
You see most think small. Too small. And limit the potential universe of perfectly good linking partners.
In fact many seem to think relevant means "sites exactly like mine". So if they had a site about "juggling midget circus clowns" the small thinkers would say they could only trade links with other juggling midget circus clown sites.
Hogwash.
I call this stinkin' linkin' thinkin' and frankly it drives me crazy! Because there are any number of related sites that have little to do with juggling midget circus clowns that are still perfectly good link partners. Because their visitors are just like the ones the owner of the clown site covets.
Remember too you typically get three things out of any link trade
PR (pagerank)
Traffic
Link Reputation (from the link text you use)
Almost any link trade should give you PR and Link Rep. While trading links with relevant sites will get you traffic. Some more than others naturally.
But Here’s the Big Idea: When you think relevant you really want to think in terms of related families of sites.
In the case of juggling midget circus clowns that would include
- personal clown sites
- clown training
- balloon sculpting
- face painting
- clown costumes
Broadening the scope a tad …
- circus companies
- family circus
- ringmaster schools
- circus books and videos
A bit further afield would be …
- juggling sites
- juggling suppliers
- juggling training site
plus if any such sites exist …
- lion tamers
- trapeze artists
- mime
- fire eating
But - continued below ...
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continued ...
I’d even go as far as ...
- kids entertainment
- birthday party sites
- or magicians even.
All of which says the juggling midget circus clown site owner has a whole world of potential link partners that would be able to deliver up appropriate traffic. And even if one didn’t flood her site with traffic getting two out of three (PR and Link Reputation) still ain’t bad.
Okay but say you’re drawing a blank when it comes to related sites. Here’s a short cut that can light your linking efforts on fire. Since it gives you a quick feel for appropriate types of sites to approach for links.
Type "YOUR KEYWORD resources" (with the quotes) into the Google search box and hit enter. Obviously replacing YOUR KEYWORD with your focus or theme keyword phrase.
This search will return all sorts of links pages and directories. Clicking on the listings returned will quickly reveal related types of sites others are using as link partners.
For instance entering "clown resources" returned among others this site www.clownresourcedirectory.com. By itself this one alone would give the owner of the juggling midget circus clowns all the relevant site ideas she’d ever need. Plus it can turn up some decent linking partners too!
So banish stinkin' linkin' thinkin' from your mind right now. Don’t handcuff your linking efforts by thinking small. Instead think big. Expand your linking universe like this and soon you’ll expand the number of links you’ve got to ride to higher Google rankings.
Copyright 2004 John Gergye
John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml. Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml and get the free special report "Coming Out On Top".
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| _Additional Resources ... |
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The Extra Income Checks - Kenneth Echie
Do you have the characteristics to make EXTRA INCOME? It takes certain attributes to run a successful extra income program. You must ask yourself if you are cut out for it. No GURU can do it for you. You have to want it badly enough and then go out...
Be Your Own Customer - Dave Balch
Do you actually use your own product or service to see how well it works? I am constantly amazed at the number of products that are simply "unusable" for one reason or another. For example, we purchased a large spill-proof water bowl to bring in...
SUCCESS IN ANY BUSINESS IS ONLY FOR THOSE THAT WANT IT BAD ENOUGH. - Johnny Loberg
If you’re building an online business, it’s no different to any other business in terms of effort. The only major difference being the lower barrier to entry, with the right information you can set up an entire global enterprise complete with stock,...
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