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Further
Reading ...
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How to Win the Advertising and Promotion Game - Stone Evans
I am certain that, as a business owner, you have often entertained the question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add to the headaches suffered in the course of...
Get Googled And Build Credibility - Angela Booth
Get Googled And Build Credibility Copyright (c) 2003 by Angela Booth Value your privacy? Get over it. The bad news is that thanks to the Web, privacy no longer exists. Get Googled, and within a few short seconds anyone who knows your name will be...
PROS & CONS OF MLM - Judy Thompson
Copyright 2005 Judy Thompson In today’s world of high-speed internet, fast-foods, and super efficiency, the home-based business market is growing by leaps and bounds. While there are many types of businesses that people can do, working from the...
You Deserve The Best Home Based Internet Business - Michel Richer
How do i choose the best home business among the internet business opportunities jungle ? There are litterally millions of them on the internet. Where do i start ? And how do i know if this or this home business is the right one for me ? There...
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Are You Getting the Most Out of Your Database?
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Written By:
Tracey Lawton
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Are You Getting the Most Out of Your Database?
© Copyright 2004, Tracey Lawton
http://www.traceylawton.com
-------------------------------
Imagine how much simpler your life would be if you had all your business
contacts together in one place. One click of your mouse would reveal how
effective your latest marketing campaign has been. Know at a glance which of your products/services is the most profitable.
Your custom-designed database will put this information right at your
fingertips. Today, I'd like to share with you my tips for ensuring that your database gives you the business information you need, when you need it!
What is a database?
A database is a collection of information relating to a particular topic kept together in one place, for you to access whenever you need. You can use a database to simplify your:
MARKETING CAMPAIGN--set up a database to plan your marketing campaign; track
results of your marketing campaign; or analyse trends in your marketing
campaign.
CLIENT & CONTACT MANAGEMENT--set up a database to keep track of your clients
and contacts; analyse your business--which products/services are the most
profitable; or see which clients are buying which product/service.
FINANCIAL MANAGEMENT--set up a database to keep track of your spending; manage your invoices to clients; or monitor overdue invoices.
MEMBERSHIP ORGANISATIONS--set up a database to keep track of members; send out membership renewal letters; or monitor subscriptions.
Your list for database uses will likely be much longer--just brainstorm a list of all the places where consolidated information would make your life easier!
The secret's in the planning
You want to get the most - continued below ...
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continued ...
out of your database, right? Then make sure to plan it right from the start.
Before you go running off to set up your database you need to ask yourself
these important questions:
::What do you want to use your database for?
::What data do you want to keep track of?
::Who will be collecting the data?
::How much data is there to collect--50 records or 500 records?
::Who will be doing the updates?
::What reports do you want your database to generate?
You may find it easiest to map this out on a piece of paper first. Work out how your database is going to fit together. How will each category relate to the others?
Get the maximum use out of your database:
By now, you've invested a lot of time in your database plans, design, and
setup. Don't miss this important step: getting the most out of your
creation.
First, you'll want to make the database as easy to use as possible. Create one-click touches to produce the information you need. Set up shortcuts so you can create the most important reports quickly. And make sure you really consider the easiest way to enter new data.
By applying this advice in your own database, yours will be easy to use AND have the maximum use value to you!
About the Author
Tracey Lawton, Virtual Office Manager, supports small businesses and
independent consultants with their office administration and audio
transcription projects. She has over 18 years office management and
administration experience for both public and private sector organisations, as
well as independent consultants and professionals.
http://www.traceylawton.com
Subscribe: http://www.traceylawton.com/tips.htm
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| _Additional Resources ... |
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Using Your Personal Website To Clinch That Job! - Colin Ong Tau Shien
With an increasing number of employment portals emerging, it is apparent that internet tools do help bring the job-seeker and the potential employer together. A sophisticated job search engine enables the job-seeker to have a smaller sample of...
10 Killer Ways to Promote Your New MLM Program - John Stafford
Terrible isn't it? You just joined this wonderful new MLM and you're rearing to go! Then you think... go where and how?? Here are 10 ways to promote your MLM that'll get you started on the way to your first recruits 1. Free classifieds -...
Aiming At The Home Based Business Bullseye - Kirk Bannerman
Traffic is one thing, but targeted traffic is everything. You have no doubt seen dozens of offers similar to "10,000 hits per hour driven to your website!". This type of website traffic is completely untargeted and will undoubtedly result in a...
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