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Further
Reading ...
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10 Killer Ways To Multiply Your Sales - Frank Bauer
Would you like to multiply your web site sales? Or course you would, who wouldn't? :) Then take a close look at the following 10 killer ways to multiply your sales... 1. When you make a sale, always follow-up with the customer. First you...
I Know It Said Free But A Business Has Cost. - Anthony Russell
The other day I was working on my web site and having a conversation with my eldest son about free offers. My son who I love dearly started on a conversation about a product that he wanted and it was free to get. Dad all you have to do is go here,...
Tips for Improving Your Business Writing - June Campbell
You can contribute significantly to your business' success by developing your writing skills. If you're operating a business, eventually you will be required to write a business document. It could be a business letter, a business proposal, a...
The Four Greatest Fears of Starting Your Own Business - Leonard W Clements
Way back in the last century (1991, actually) a survey was conducted by my research firm, MarketWave, Inc., of over 6,000 people who were not, nor had ever been, business owners. The question was a simple one: If all obstacles were removed,...
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Anatomy of an Online Marketing Failure
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Written By:
John Taylor
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Wife: "I'm getting sick of these harrassing bill collectors who call me all hours of the night and day."
Husband: "I know Sweetheart. I'm going to turn things around financially for us. Bill, down at the office, says that there's lots of money to be made on the Internet. I think I'll go to him for some advice and see if this is something I can do."
Wife: "Well something has got to change. The mortgage company said that if we were late one more time with our payment that our credit was going to be ruined."
Husband: "Don't worry. I'll figure something out."
**Next Evening At Dinner**
Husband: "Well Bill says that on the Internet that there are companies who will pay you cold hard cash just for reading their email and that it's as easy as pie to get going and to start making some big bucks pretty fast."
Wife: "Get paid to read email? Sounds like a scam to me!"
Husband: "Trust me this can really work. He told me the website to go and join up at. Can't wait to get started!"
Wife: "Alright I guess you have nothing to lose by trying. And wouldn't it be great if they really did pay out in hard cold cash?"
**Four Weeks Later**
Wife: "The mortgage company called again. How's your paid to read email business coming along? We really need to catch up on some things. Where's the cold hard cash we need right now?"
Husband: "The good news is that my first check is in the mail!"
Wife: "Great! And the bad...?"
Husband: "The check is for $5.68."
Wife: "What? Holy Cow! You've been reading hundreds of emails for almost a month! How much do you get paid for each email?"
Husband: "For most of them I get a penny."
Wife: "#$$%%^^@#!!!"
Husband: "Don't worry, honey. One of the emails I read talked about making big money in online network marketing. This company that I just joined last night has a great plan where you get residual money just for signing up people."
Wife: "MLM? For crying out loud!"
Husband: "Just give me some time to fill out my 7x7 matrix and then we'll be sitting pretty. I saw where one guy just won a trip to Europe! Wouldn't that be nice?"
Wife: "This better work this time or else..."
Husband: "Don't worry, honey. Just give - continued below ...
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continued ...
it time."
**Four Weeks Later**
Husband: "Great news! I've got over 100 people in my power line and now I qualify for a commission check that should be here shortly."
Wife: "Finally! On 100 people how big will your check be?"
Husband: "Well only 3 people actually bought any products so my first check should be $38 and some change."
Wife: "But you spent $49 to get into this darned thing!"
Husband: "Don't worry honey. I'm branching out so that we can get multiple streams of income. I heard that Big Online Bookstore has an affiliate program where you just send people to their site and if they buy anything you automatically get commissions!"
Wife: "I'm warning you! Something has to change here. I'm getting sick of this I tell you."
Husband: "Don't worry. With the MLM and affiliate program I'm sure things will turn around."
**Three Months Later**
Wife: "You received a check in the mail today from Big Online Bookstore. Open it so we can go cash it. Finally your hard work is paying off. How many people did you say you sent that bought books?"
Husband: "The last 3 months I've sent people to their site who've purchased over $1000 worth of books! Let's rip this baby open and head to the bank!"
Wife: "What's wrong, honey? How much is the check for?"
Husband: "$69.15."
Wife: "I'm going to STTRRAAAAANNNGGLLEE you!"
Copyright 2004 John Taylor
John Taylor is a writer and publisher and his work includes The "Testing & Tracking" Special Report that explains what to test and how to test it (http://www.Test-and-Track.com). He is Webmaster for the Amazing Marketing Tools web site where you will find an incredible range of resources to help you to develop the knowledge and skills to become a successful marketer.(http://www.AmazingMarketingTools.com) John also publishes the http://www.quogger.com weblog and he also runs http://www.Money-and-Power.com and http://www.Buy-Impulse.com
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| _Additional Resources ... |
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How to make a resume to scanner - 8 tips! - Richard Flink
Publishing guidelines: permission is granted to publish this article electronically or in print as long as the bylines are included. A courtesy copy of your publication would be appreciated. Word count: 361 with resource box How to make a resume...
Self-Employment - Managing you Money: Tips for Living with a Fluctuating Income (Part One) - Ellen Zucker
The way you manage your money is one of the first things you'll change when you move from employment to self-employment. It's one thing to budget and manage your money on a regular income-as you do when you receive a salary. It's quite another when...
Defining The Traits Of A Successful Leader - Archie R Lawhorne
What makes a good leader? For starters, leaders don't wait for other people to give them permission to do something. They just do it. Leaders accept responsibility for the choices they make in life. They don't get sucked into the "victim...
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