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Further
Reading ...
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How to find and realise your life purpose - Dr Ulla Sebastian
Do you have a life purpose? Are you aware of your goals and dreams and do you know how to achieve them? A life purpose is like a light that helps you to focus your energy towards a distant goal and to overcome hindrances and blockages on the way. ...
What Are Keywords And What The Heck Do You Do With Them? - Karon Thackston
by Karon Thackston © 2001 http://www.ktamarketing.com When I first began my online business, I honestly thought that the moment I uploaded my Web site to the host it would magically appear on every search engine in existence. Some of you are...
Managing Monsters in Meetings - Part 1, General Strategies for Unproductive Behavior - Steve Kaye
It happens easily. You're conducting a meeting and suddenly a small side meeting starts. Then someone introduces an unrelated issue. Someone else ridicules the new issue. Everyone laughs, except the person who mentioned the idea. Then someone...
Reg D/SCOR Offerings - William Cate
Reg D (SCOR) Offerings By William Cate Published May 2000 [http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] I don't fund private companies! Without liquidity,...
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An All Powerful Marketing Principle.
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Written By:
Shahnaz Rauf
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An All Powerful Marketing Principle.
Copyright [C] 2003 Shahnaz Rauf www.snzeport.com
Trust is that one single factor that in itself can
propel your business empire beyond limits.
Just like you trust your lawyer, your accountant, your
doctor or even your hair dresser, you also
unequivocally trust all the other shops from which you
do your regular business: your grocer, your butcher,
your clothes shop etc. Similarly online, Trust has
always been a major player in unlocking the gates to
your business kingdom. With the emerging trends
towards believability and honesty, it is even more
critical.
So What is trust? It is basically a projection of
yourself or your image. The way your clients view you.
They respect your opinions, your expertise, your
integrity, your reliability and view you as an
authority. They totally believe that you will work in
their best interest. So how do you project that image?
Yes "How To Build Trust Online" can be a major
concern. Here are 14 do-able ways to build trust and
keep it:
1. Provide complete contact information - name, email,
snail mail, and phone number.
2. Answer all communications promptly.
3. Create an `about-us` page... where besides
professional background you also put in some personal
information.
4. Write a personal letter addressed to your client
emphasizing your credibility, your achievements, the
issue at hand etc. and place it on your website.
5. Put some of your personal photos - so your client
gets to know how you look and can trust you better.
6. provide honest testimonials from real people, put
these with complete name, place and at least website
link. With the prevailing concept of power-linking,
you can easily get as many testimonials as you want.
7. If your ad has appeared on TV or your press release
has appeared in the news, provide an - continued below ...
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continued ...
"As Seen on" link
to the story or press release.
8. Announce a professional article with your
by-line/powerful resource box at least once every 2
weeks.
9. If your articles appear in prestigious
publications, create an ‘My articles as seen on’
directory on your website, giving dates and names of
publications and online links where your article
appears online.
10. Publish a periodic newsletter to maintain regular
contact with your clients. And try to help them out as
much as you can.
11. Prominently display your privacy policy, terms of
operation and procedure of work/code of conduct/
ethics on your website.
12. Tell your clients how many hours you will be
spending on their order, how much expertise and
technique you will be putting in, how difficult it is,
your exact method of operation. Display some finished
samples of your work.
13. Tell them how good you are, how well appreciated,
how many awards you have received.
14. Join organizations like icop or BBB and
prominently display their logos on your website.
------------------------------------------------------
Shahnaz Rauf is a freelancer actively seeking writing
projects. She is also The Editor of The Monster
Twister - a Newsletter helping ordinary web owners
achieve extraordinary heights without losing their
shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or
visit http://www.snzeport.com
----------------------------------------------------
About the Author
Shahnaz Rauf is a freelancer actively seeking writing
projects. She is also The Editor of The Monster
Twister - a Newsletter helping ordinary web owners
achieve extraordinary heights without losing their
shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or
visit http://www.snzeport.com
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| _Additional Resources ... |
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The Ins and Outs of Article Submissions - Deborah Carraro
Congratulations! You’ve written your first article (or possibly your 10th or 100th!) As you no doubt already know, writing articles is probably the most effective way to establish yourself as an expert in your field and increase the traffic to...
From Smart Bombs to Smart Bags - technology is in demand - Alan Fein
By Alan Fein - Axcess Business News The world grows smaller as technology advances. That all adds up to change in the face of worldwide concerns over personal safety. Some fear an Orwellian society over having to much security imposed on their...
Moneynet sounds alarm over poor-paying children’s savings accounts - Moneynet co uk
Interest rates on children’s savings accounts – some of the most heavily marketed of all savings products – can leave kids badly out of pocket, online financial data service Moneynet warns today. In some cases, the difference in rates can be...
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