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Further
Reading ...
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Make Your Employees Adore You! - Sandi Carson
Follow this advice, and you will have employees that will adore you! Loyal and happy employees are eager to please your customers. And happy customers mean more sales! As an employer, there are some things that you need to make sure to do for your...
While you're reading success books you're losing money - Garry Munro
So you want to be successful (whatever that means to you) and you've been to the motivational lectures, seminars and you've read the latest books on how to make a billion dollars in 17 seconds!!! So where's your billion dollars? Well, too many of...
How Can I Stop Foreclosure on My House? - Mark
We understand the being in foreclosure is a scary thing. You are probably wondering how can I stop foreclosure on my house. There are many options available when facing foreclosure. They may include reinstating the loan, forbearance, loan...
* Magnetize Your Business Success * - Michel Richer
Our brain is a marvelous creation. It receive and transmit information like a wireless phone. Our thought are made of wave. We call that brain wave. It is around 10 to 40 cycle per second when we are awake. In fact our thought are MAGNETIC. Like a...
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A Wake Up Call To Always Remember
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Written By:
Karin Manning
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I received two emails this weekend. Both were as a result of autoresponder follow ups these people were receiving from my business.
The first was full of expletives that aren’t worth repeating. The second I shall remember always. It affected me so much that I felt compelled to write this article and share my story with you.
I received an email from a woman who had been receiving follow ups regarding an affiliate program I belong to. This would have been about the twentieth follow up. I have removal instructions at the end of every email, however, it never ceases to surprise me the number of people who don’t remove themselves from the follow up and then abuse me because they are still receiving them. However, that is by the by.
Instead of abuse I got a story. For some reason this woman had written to me to tell me exactly why she can’t take up my offer at this time, though she had read every single email and told me she will keep my details for future reference.
I am honoured that she shared her story with me, though I don’t know how deserving I was of hearing it.
Words cannot express how I felt after reading her story. And it made me realise that the ultimate goal is not the sale. The ultimate goal is to realise that every email address we follow up with belongs to a real person. A person with disappointments in their lives, with tragedies to deal with, a person who has absolutely nothing to give at this time to anything other than their own personal lives.
I mean, who am I to ask for more than this person is able to give?
Am I important in the scheme of things when a family has to deal with suicide in their immediate family?
Do - continued below ...
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continued ...
I have any right to say anything at all when a woman is dealing with the trial of her brother’s murderers in two weeks?
What in God’s name could I say? What could I possibly offer a woman going through these kind of personal tragedies – a fr** product, a subscription to my newsletter, an inbox filled with unnecessary products for the next 30 days?
I have no right to offer this woman anything business-wise at all. However, personally I sent her an email telling her I have removed her from my list and then spent the rest of the email sending her every blessing I could possibly imagine, wishing her and her family God by their side through this journey I can’t imagine ever taking.
When I pressed send I realised how focused we must remain on the fact that we, as individuals, are all following our own paths and all going through our own trials and tribulations. Every email is attached to a human being, just as every website is attached to a human business owner.
Sometimes it is important to remember that the bottom line is “the sale” is not the bottom line.
Copyright 2003. All Rights Reserved. Karin Manning. Karin is the publisher of Net Wealth, an interactive newsletter for advanced internet veterans, entrepreneurs and beginners alike. To start receiving your weekly marketing, motivational, customer service and money tips visit http://www.reprintrights4u.com/earnprofitsmonthly and fill out the popup on entry with details of your ePackage & bonus newsletter subscription & fr** gifts.
karin@reprintrights4u.com
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| _Additional Resources ... |
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Innovators: How To Turn Your Dreams Into Reality - Neil Armand
Whether you have tried to sell your ideas in the past and failed or whether you have never tried beyond nurturing your ideas in your mind, please remember this--if you deeply believe in your ideas and if you have a vision of greatness for your...
"Using Images in Your Salesletter: Three Tips Guaranteed - Cory Rudl
Placing just one or two carefully selected images within your salesletter can be worth thousands of dollars in sales. In fact, just one image that brings your eBook, software, audio product, or free bonus items to life can have a real impact on...
Effective Meetings by Phone - Part 1, How to Plan a Teleconference - Steve Kaye
Teleconferences can be a boon or a bust. On the positive side, they allow people at different locations to attend meetings without having to travel. On the negative side, they can degenerate into frustrating struggles with uncontrolled babble. This...
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