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Further
Reading ...
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Credit Cards And Loans - So Many Options - So Little Time - Jeff Pritchard
Credit Cards and Loans sounds like just two things, but in actuality, it is dozens of things. Due to a combination of user preferences, lifestyles, and marketing ideas, there are dozens of different types of credit cards out there. Because of the...
How to Grow Your Ezine Subscriber List - Megan Corwin
Your ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what's new with the subject and have asked to be kept in the loop. When I...
10 Benefits of B-to-B Email Marketing - Doug Hudiburg
If there is any single tool that we should be enthusiastically embracing as marketers, it is business to business email marketing. There is simply no way to match the value that business to business email marketing provides for communicating with...
Setting Your Fees Just Right - Suzette Flemming
Not too cheap. Not too expensive. It’s tough to be just right. What to charge for the services you provide is an incredibly difficult task. It is one that us business owner’s wrestle with when we open our doors and every time we are asked for a...
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A Checklist For Drafting Business Letters And Emails
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Written By:
Sushanth B
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Write Right - You have an all important business letter or email drafted, proof read and waiting to be sent. Before you dash it off, use this self questionnaire to ensure that you have written to Express and not to Impress.
=> Is it actually necessary? Would a phone call or personal visit do?
=> What is the purpose of the document?
Is it to - Request information / Clarify a stand or position / Pass on information / Request action from your reader/s. State the purpose in the first paragraph, preferably in the first line.
=> Is the document addressed to the correct person?
=> Do I need to send copies to anyone?
=> If I want something, have I said by what date?
=> If requesting action, am I doing it politely?
=> Have I provided all the necessary information, facts and figures?
=> Have I made any assumptions? If yes, get them verified.
=> Is there a clear - continued below ...
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understanding of what the next step is going to be?
This is known as the HOT POTATO because it will cause some reaction or movement from the reader. An example of a HOT POTATO -
"As soon as we receive the documents, we will process your refund." This statement makes it clear that the reader must send the required documents.
=> Have I verified all the figures and dates?
=> Have I checked all spellings and punctuations?
Once you have ticks for all the questions go ahead and send that letter or email.
The author is the developer of Letter Aid software. Letter Aid allows you to cut paste letter receiver details in to your business letter, so you need not type them every time. Letter Aid is a FAST and EASY Way for drafting Business Letters and emails. Visit http://trilithon1.tripod.com/ to download a trail version.
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