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Further
Reading ...
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Dropship Your Way to Success - Jason Conley
Many people know they would like to start an Internet business, but they don't have a product to sell. The solution is often drop shipping. Drop shipping is a business arrangement in which a company (often the manufacturer of a product) sells a...
Branding – It’s More Than Just Your USP - Karon Thackston
by Karon Thackston © 2002 http://www.ktamarketing.com When you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of the...
Thousands Enter Internet Wilderness Daily - Ante Miljak
Ever wondered what it feels like to walk alone through the African bush in the midday sun? If you remember the first time you surfed the Internet, you will have a good idea. Not long after you begin you are totally disoriented, take the wrong...
If Your PR Can't Do This, Bag It! - Robert A Kelly
As a business, non-profit or association manager, why continue a public relations effort that doesn’t deliver the key external audience behaviors you need to achieve your department, division or subsidiary objectives? Time for a change. One...
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A $40 Million Dollar Little Known Referral Strategy
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Written By:
David Frey
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Copyright 2005 David Frey
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising?
Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register.
A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.
The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.
I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack.
I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No...they asked if they could put their flyers there as a gift to our guests and we said sure."
Here's a copy of the referral flyer that Car Spa uses to drive traffic.
http://www.marketingbestpractices.com/temp/car_spa.pdf
Pretty simple. Notice the 48 hour guarantee.
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They're All Over the Place!
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Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.
The copy center I use had a stack of Car Spa flyers.
The barber I use had a stack of Car Spa flyers.
The oil and - continued below ...
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continued ...
lube place I use had a stack of Car Spa flyers.
The local handicraft shop my wife goes to had a stack of Car Spa flyers.
My son's dentist had a stack of Car Spa flyers in his office.
My local chiropractor friend had a stack of Car Spa flyers in his office.
An apartment complex office I visited had a stack of Car Spa flyers.
Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little "referral lead generation magnets" all over the place.
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So I Finally Visited Car Spa
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And it wasn't any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash.
I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office.
They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That's all.
Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic.
If you have a brick and mortar business, what's stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out.
About the Author
David Frey is the author of the best-selling manual, "The Small Business Marketing Bible" and Senior Editor of the highly-acclaimed, "Small Business Marketing Best Practices Newsletter." To get your free lifetime subscription simply visit
http://MarketingBestPractices.com.
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| _Additional Resources ... |
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Revealed the myths of making money through affiliate marketing - Ian Canaway
Many people enter into the affiliate marketing arena with the hopes of making some quick money whilst doing the bare minimum amount work and preparation. They expect to be making the type of money super affiliates make within five minutes of...
The New State Of The Art Method For Making Money With Joint Ventures - Karin Manning
If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you get on a daily basis in your inbox. I've often wondered if there was an easier way to...
Finding A Capable Agent To Meet Your Real Estate Needs - W Troy Swezey
Whether you’re a first-time buyer, selling your current home or relocating to a different part of the country, the support of a qualified, knowledgeable real estate agent can alleviate many of your concerns and ensure a smooth transaction. A...
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