 |
Further
Reading ...
|
|
OTCBB Shells - William Cate
Over-the-Counter Bulletin Board (OTCBB) Shell Prices By William Cate Published July 1999 [http://home.earthlink.net/~beowulfinvestments/] [http://home.earthlink.net/~beowulfinvestments/globalvillageinvestmentclubwelcome/] You can't buy a clean...
So You Think You're Hopeless With Figures? - Kenneth Williams
"It's no good! I'm just *hopeless* with figures!" If you've ever said that to yourself then don't worry - you're not alone. Many people believe themselves to be math phobic or "numerically challenged". However the fact is they are probably...
How To Write An Effective Letter of Complaint - June Campbell
You're so mad you could spit. That #*^$% company got your order wrong again. You're gonna fire off a letter that'll make made their head spin. Nobody's gonna treat you like that! Sound familiar? If it does, you're not alone. We've all been there....
Data Loss… Can Your Company Survive. (Most Do Not) - Harald Anderson
Data. Most people think it is a term relegated to the kingdom of geeks. However, in todays world your data is your life. Chances are every piece of data you might ever rely upon to make an important decision has been reduced to a digital...
|
|
|
5 ways to use your Business Cards more effectively
|
 |
Written By:
Brandon Hopkins
|
|
|
Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis!
When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games.
Even though he could afford more expensive seats, he chose to sit in the upper deck and whenever the Lions scored, he would throw business cards off the top deck onto the expensive seats below that offered a discount on a new car that was only good the following day.
Joe Girard's example leads us to our first point:
1. Be Creative
An instructor at a karate class might hand out business cards at his son's t-ball game that say "First Lesson Free with this card". A pet store owner might give out business cards that have an offer for a free goldfish, or 10% off a purchase over $100.
No matter what your type of business, there is a creative way to get your business cards into the hands of buyers.
If you can think of these creative ways before your competition does, you are one step ahead, and you will see the increase in business.
2. Remember the 1 to 1 ratio
The 1 to 1 ratio is the easiest formula you'll ever need to know. If you talk to someone for more than 1 minute, they should have 1 of your business cards in their hand. That is the 1 to 1 ratio.
Basically that means that you need to find a way to talk about what you do, and get your business card in their hand within the first minute of the conversation.
Think of it as an elevator conversation. This prospect will be getting off of your elevator soon, so you have a short time to get that business card into their hand.
3. Make them keepers
Once you have your business card in the hand of your potential prospects, what is going to make them keep it?
Unless you are selling air and water, potential clients probably don't need what you sell, but hopefully they want what you sell.
Since most of us are not in a need based business we have to get our potential clients a reason to remember us and - continued below ...
|
|
|
continued ...
keep our cards.
Why does someone want your business card? If you cannot answer that easily, maybe it is time to think about a new business card design.
Does your business card have valuable information on it? By valuable I mean a map, discount, calendar, measurements, charts or anything relevant to your industry?
If it doesn't, you may want to think about adding a value feature to your business card.
4. Leave them where you spend your money
Just last night I went to eat at a Mexican restaurant, and sitting on the counter I saw about 30 cards for a car salesman sitting in a plastic business card holder. I asked the girl at the counter why they were there and she said "He said he was going to leave them for customers."
This is just one example of somewhere you could leave your business cards. Other places include barber or beauty shops, medical offices including dentists, family medicine, chiropractors, and hospitals.
These places are prime territory!
Remember to ask if they mind, and tell they how much you appreciate it.
5. Ask for an opinion
"Can I ask you a quick question? What do you think of my new business card design?" Then you hand them a business card.
No matter what they say, now they have your business card. When they try to hand it back, tell them you had thousands printed, and they can have that one.
Thank them for their time and tell them if they ever need what you sell or promote, your contact information is on the card.
If you were able to implement just one of these 5 ideas each day, you would have more business that you could handle!
About the Author
Brandon Hopkins is the owner and founder of Business Cards Free, the most informative business card site on the internet. He is available for speaking engagements, article writing and business card advice. He may be contacted through his website at http://www.Business-Cards-Free.com.
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
5 Reasons Why You Should NOT Get A Big Tax Refund - Wayne M Davies
I will never forget the day one of my tax clients came to pick up his personal income tax return. "How's it look?" he asked. "Well," I said, "You're getting a refund." "Great! How much?" "Oh, it's a big one," I said. "Over $5,000 dollars." ...
BEGINNER'S SAGA: HOW TO USE MECHANICAL TRADING - www e mastertrade com
Trading beginner has plenty of market illusions. Beginner has a somewhat experience, common sense and strong belief in victory. He also read books, instructions, tips and tricks, examined handful of trading programs and believe them in one wrong...
In Depth Analysis of a Successful Niche Product - Gary Huynh
The product is about teaching your parrot how to talk. Now THAT is a niche! http://www.yourparrotwilltalk.com There are a few niche information products targeting pet owners. Creating a product for pet owners is a very sound idea. People love...
|
|
|
|
|
|
|
|
|
|
