 |
Further
Reading ...
|
|
Online Business : How Do I Start and My Initial Approach - Jay Zack
I have a simple knowledge about computer and occasionally make use of internet for emails. I will surf internet for some materials or visit the designated site. I do not have much interest to waste much time on internet and this make me ignorantly...
Flat Fee MLS Listings - Is this the future of real estate - Richard Massey
Realtors are all a buzz about this new form of listing houses on the MLS (multiple listing service). Some feel it creates more work for the buyers agent, while others see this as a way to tap into the For Sale By Owner market. It use to be when...
It Is NOT The Size That Matters, It Is How You Use It. - Gary Baker
It Is NOT The Size That Matters, It Is How You Use It. Hello to all of you harad working future success out in 'Netland. Now I know what you are thinking about the titled to this article. BUT, no it is NOT about that...LOL What this article IS...
Life Settlement Overview - Grant Shellhammer
A “Life Settlement” is a lump sum settlement paid to the owner of a life insurance policy by one of many funding sources in exchange for the ownership of the policy. Never before have non-terminal policyholders been able to receive capital in excess...
|
|
|
4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity
|
 |
Written By:
Todd Brabender - Spread The News PR
|
|
|
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.
HOLIDAY PUBLICITY OPPORTUNITIES
If your product/business lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched - given the right media targets. Many holiday issues are already been laid out for magazines, and many other media outlets are feverishly seeking information/pitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity. PLANTING
PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS
Some business owners may be of the mindset: "I think we'll wait to launch a publicity campaign until after January 1st." The problem is -- if you wait to launch your publicity campaign until the first of the year hoping for a quick media interest blast in January, you may be in for a quiet month. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also what some entrepreneurs don't realize is this. Because of the increasing number of publicity pitches media outlets receive, anything you send out is subjected to what I call the "media digestion period" - simply put - that is a period of time (sometimes weeks, sometimes months) that it takes media outlets to:
- see/understand your release and decide if they are interested;
- find space/time in their editorial calendar to place the article/news story/show segment.
The potential placement is also directly dependent upon how quickly and efficiently your publicist or PR agency can help the media secure the placement. Media relations is - continued below ...
|
|
|
continued ...
crucial. Your publicist's job is to make the reporter/editor/producer's job as easy and as effortless as possible - which will lead to quicker and more numerous placements for your business.
When it comes to publicity pitches, the facts are: placement is totally up to the discretion of the particular media outlet; and very few media responses are immediate. I have in fact had media outlets respond even before the media release seemed to settle in the fax machine tray. Conversely, I also had one media outlet that responded 17 months after a pitch. (I had to ask the reporter what the YEAR was on the release!) NO placement is guaranteed, but you can definitely increase the odds. Even if your product/business if a dead-on perfect match for a media outlet's editorial profile, you are not guaranteed placement without some hard work and media relations. That's why timing of your publicity pitch is so critical. Have your publicist get your pitch to the media, allow the editorial staff to digest it a bit, and strategically and professionally "rattle the cage" over the next several weeks to generate as many placements as possible.
What we are trying to do is plant seeds in media outlets' editorial garden so they will bear fruit -- in the form of articles/show placements -- continuously over the next several weeks and months. Like the plant that comes from a seed, publicity placements can also grow roots and lead to other arterial media placements in other media outlets. Given the right tending, the publicity seeds you plant over the next few weeks/months will indeed germinate and you'll reap a wonderful harvest for your business well past the first quarter of next year.
-----
Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions. http://www.spreadthenewspr.com / todd@spreadrthenewspr.com / (785) 842-8909
|
|
|
|
 |
|
|
| _Additional Resources ... |
|
Losing momentum while others plan ahead? - Mike Hayden
CONTENTS: 1. Are you losing momentum while others plan ahead? 2. Is your brainstorming getting the action you want? 3. Are you starting your new employees the right way? 4. Are you maintaining your documentation correctly? 5. Call to Action. ...
Don't Wait for Tax Time to Look at the Bottom Line - C J Hayden
A curious thing happens to entrepreneurs in the spring of every year. They wake up one day and realize they had better figure out how much money they made last year so they can pay their taxes. But wait, shouldn't a business owner already KNOW how...
How To Find The Best Business Opportunity! - Jon Kogan
There are hundreds of thousands of home Internet business opportunities and it is impossible to discern which one is an honest one. Keep in mind that all the honest opportunities are offered free. If you find one that asks you to pay in order to...
|
|
|
|
|
|
|
|
|
|
