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Further
Reading ...
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Do You Suffer From Untilitis? - Martin Avis
That little voice in your head that keeps saying "Don't get started until ..." There is a closely related syndrome called unlessitis. Of course, until and unless never actually happen, so you never get started at all. When I was first thinking...
Make More Sales By Airing Your Dirty Laundry - Clifford Mee
There's an old saying, "Don't air your dirty laundry". If you're selling any product or service either online or offline this is horrible advice. You see sooner or later, your customers are going to find out the negative aspects of your...
Must-Knows for Marketing on the Internet - Susan Dunn Marketing Coach and Consultant
If you market exclusively through the Internet, or mainly through the Internet, you need to work on your communication style and develop one compatible with the Internet. Here are some tips: 1.WHO OWNS THE INTERNET? We the people. What does that...
Flat Tires, Slow Leaks, and Online Marketing - Richard Kraneis
Does your online marketing campaign have a flat tire? Or is it more like a slow leak? Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. “Could Dad fix my flat tire during the day?” Of course I would...
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4 Unfortunate Myths About Online MLM
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Written By:
Luke Ilech
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Experts and newbies are alike in misunderstanding the way online MLM works, and under-estimating the steps involved.
2 examples of common (but untrue) MLM myths are: "An Internet Marketing Expert is an Automatic MLM expert" and "Make a Ton of Sales, And You Make a Ton Of Cash".
People fall for the same old myths about how these programs work. And these end up costing them hundreds or thousands of dollars a year in wasted time and effort.
Acquaint yourself with these 4 myths, and protect yourself from the online hype and misconceptions.
Myth #1: MLM On The Internet Can Be Wildly Profitable in One Month
The most unfortunate and damaging myth about online home business is that the income can come quickly.
It *may* be possible for a "big dog" with an established network of partners, to create a residual income of $1000 in one month. But this will never happen for the average person building from scratch.
Consider this:
The average internet MLM pays $2 - $7 per person in an organization. To earn $2000 - $7000 per month, you need 1000 people in your organization.
This is very possible to achieve. But it takes time.
Myth #2: "It’s A Ground Floor Opportunity - You Must Join Today"
When someone says: "Ground Floor Opportunity - Join Today" what are they really saying?
Is it: (1) "People who join after me have less chance of making money than I do" ? OR (2) "The company will be useless in 2 years time" ?
Would you want to take a year or two to build a good residual income, only to have that income disappear?
And what would happen to the suckers who join in 6 or 7 months time?
A good business opportunity should actually *improve* with time and exposure. It’ll be based on products (or services) - and delivering more in product value than the dollar amount people are paying for it.
(Yes it IS possible to find such companies on the internet, I know a few).
Myth #3: Make A Ton Of Sales and You Make A Ton Of Cash
The way MLM (truly) works best is if a large number of people each help each other to make a small numbers of sales.
Let me show you what I mean:
In an offline business we were in, a guy joined who was an awesome direct mail marketer. Soon he put together a masterly direct mail campaign to promote this opportunity. He invested a lot of money then unleashed his packages. In 5 weeks he had several hundred people in his downline, and was earning several thousand dollars per month.
But within two years he had dropped out of that company.
Why is this?
It’s because almost none of the people he brought in were able to do what he was able to. So he wasn’t able to help them grow their businesses. (He possibly didn’t have time to - continued below ...
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continued ...
help 500 newbies). And since the monthly purchase requirement was $130 in this particular company they soon started dropping out.
The point you really ought to understand is this:
"In MLM, you don’t make much money from making sales -
You make much money from building an organization!"
This brings us nicely to the next and final myth:
Myth # 4: You Build From The Top Downwards
Many people feel that you "come in at the top", then bring people in "under you". They reflect this in their attitude to the job.
If you’re smart, you’ll know better.
You build from the bottom.
At the start, there’s no one else in your business. You just have a dream, and help from your company and upline.
Imagine you’re trying to erect a building.
You find 3 bricks and place them in your foundation. But you must physically support these from below. Yes, they’re heavy at first, but you do the job. You continue to support them.
One morning you wake up and there are now 9 bricks in your structure, from the 3 you started with.
You’re supporting a 9 brick structure now, and because you do, it continues to grow. Eventually, you look up and find that you have a solid building.
Can you see it?
The bottom "bricks" are people you recruit and assist to take their first steps as marketers of your opportunity. When they help other people, your organization expands.
The point is that the engine that drives lasting MLM growth is people helping other people, in small numbers, and everybody doing their share.
At the beginning your job is to sponsor a small number of people and support them, and encourage them to make sales ... encourage them to encourage other people in the same way.
Once you build a small group of people and the helping culture takes hold, you’ll start to develop a rapidly growing organization ... that grows rapidly and wildly with a momentum you couldn’t stop, even if you tried to.
You’ll have an online home business you can be proud of.
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Luke Ilech is a freelance writer with special interest in online home business. Learn 7 closely guarded secrets to success in ANY good online networking or affiliate opportunity by visiting his website. This knowledge can pay you for years to come! And it’s still F'ree at: http://www.systematicmlm.com/?share
Copyright 2004 Luke Ilech
Luke Ilech is a freelance writer with special interest in online home business. Learn 7 closely guarded secrets to success in ANY good online networking or affiliate opportunity by visiting his website. This knowledge can pay you for years to come!
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Rebuild Your Investment Portfolio Today - Laura Cotterman
Its time to change your thinking about this beaten-up stock market and get excited about the tremendous long-term potential. If you find the current market makes you feel like sticking your head in the sand and you long for the "good old days" of...
The 99 Percent Rule - Greg Reid
It's Friday night, you're sitting at a restaurant, and as your meal arrives, the server says, "Now, don't touch that plate. It's hot." What's the first thing you do? Well, 99% of the time you're going to touch that plate, right? I call it the...
Why Don't My Subscribers Listen to Me? - Alice Seba
I received a very good question from a subscriber and I wanted to share it with you: "I have almost 500 people sigend up to receive my newsletter but each time I send it 8-9 open it and 1 =3 click onto the website. Now what do I do?" Honestly,...
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