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Further
Reading ...
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The four sure-fire keys to business success - Benjamin Okeagu
Success comes in a variety of ways. A lucky few, bred with the proverbial silver spoon in their mouths, have success thrust on them by heritage. The greater majority achieves it the old-fashioned way, through "sweat, blood, and tears." Ever noticed...
Home Business Success Steps - BB Lee
A HARE one day ridiculed the short feet and slow pace of the Tortoise, who replied, laughing: "Though you be swift as the wind, I will beat you in a race." The Hare, believing her assertion to be simply impossible, assented to the proposal; and...
Expand Your Resourcefullness! - ezines senn sational com
The success and failure for the entrepreneur is largely dictated by the ability to gain access to resources, both personal as well as those of others. So the big question is then 'how does one become more resourceful?' Like many of the skills of...
Top 7 Steps to Better Public Speaking - Sandra Schrift
Whether you want to be a part time, full time or BIG time speaker you must speak, speak, speak. At first, deliver 25-30 minute free talks to service clubs and community organizations. Consider it to be your off-Broadway tryout. A great...
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3 Super-tips To Build, Promote And Profit More From Your Website!
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Written By:
Steve Nash
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Are you happy with your website? (Does your business even have one?)
Does it 'perform' as well as you'd like?
I'm a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips. If I apply these tips to a new (or existing) site, I always feel that the site will 'deliver' much more.
So here are three super-tips, to help anyone get the most from their website:
- Make sure your website has a Most Wanted Response
- Use these six strategies to promote your website...
- Build trust in you and your website
Tip (1) Make sure your website has a Most Wanted Response
"What do you mean by most wanted response?"
Well, do you know what the main purpose of your website is?
- Does your site sell goods? Then which items do you most want to sell?
- Does your site offer content, supported by affiliate programs? Which affiliate programs do you most want to promote.
- Does your site simply operate a newsletter or ezine? Then do you make it easy for people to subscribe, from any page on your website?
What is the 'point' of your website?
Dr Ken Evoy introduced the concept of Most Wanted Response (MWR) in his ebook called: Make Your Site Sell. In his words, "MWR is what you most want your visitor to do after reviewing your content. It should always:
- be reasonable
- be measurable
- be a good fit
- qualify your visitor "
Tip (2) Use these six strategies to promote your website...
I think you should employ some (or all) of the following six strategies if you want to successfully promote your website:
- Strategy 1: SUBMIT to search engines and directories
- Strategy 2: BID at pay per click search engines
- Strategy 3: SPREAD word of mouth
- Strategy 4: PUBLISH a newsletter
- Strategy 5: KNOW your visitor
- Strategy 6: CONTINUE to learn more...!
I'll explain a little bit more about a few of the strategies below.
* Strategy 1: SUBMIT to search engines and directories
As you may know, you do not need to submit your site to 10,000 search engines. Simply make sure you get your site listed on major search engines like Google. This link contains 'add your site' links to major search engines like Google. Use it.
http://www.howipromotemywebsite.com/site-submit
* Strategy 2: BID at pay per click search engines
You must have heard about pay-per-click search engines like Overture, Espotting and Google AdWords.
Pay per click search engines can deliver guaranteed traffic to your site at pennies per click. To learn more about using pay-per-click search engines (which ones are worth bothering with, etc.) read my article called 'Pay Per Click To Guarantee Targeted Traffic!'
continued below ...
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continued ...
target=new>http://www.howipromotemywebsite.com/pay-per-click
* Strategy 6: CONTINUE to learn more...!
No groaning, please - it's vital that you keep on learning about new ways to promote your website. Quite simply, you must always continue to learn.
These resources can help your 'quest to keep abreast':
Tip (3) Build trust in you and your website
So you want to sell online?
Well it isn't that easy, I'm afraid.
One of the first things you must do online is to get people to trust you and your online business. And there are a variety of methods of doing this. I'll cover one method here:
- Offer invaluable (and relevant) information, free, via repeat contact if at all possible.
Or in other words, offer a free ebook, e-mail course or article (a bit like the one you're reading right now ;-) ).
Here's an example
http://www.best-digital-cameras.co.uk/buying-guide
This is one of my affiliate mini-sites. Usually visitors take a quick look at the site and then head off to the main merchant site (in this case Amazon).
So I offer a brief guide to buying a DVD player online, in the hope that I can build a little bit of trust in my site, and collect my site visitors' e-mail addresses (that I may be able to use in the future, when they have long since forgotten my mini-site).
When done properly, offering valuable freebies can be powerful stuff.
(Just ask Harvey Segal of Supertips.com, who bases much of his online business on providing invaluable freebies like this - http://www.anyonecansellonline.com/supertips.shtml.)
--
I've talked enough.
Hopefully, you can use the three super-tips in this article(*) to boost the performance of your site. Or I may have given you some extra ideas for your next (or first) site!
Either way, thanks for reading and good luck
(*) Note: this article is an extract from my ebook: "3 Super-tactics I'd Tell *Anyone* - Yes, Even My Mum! - To Successfully Build, Promote And Profit From Their Website!"
It contains more examples, more links and more ideas to help you, and is available, free, by visiting
http://www.wise-buys.info/bonus.shtml
Copyright 2004 Steve Nash
Steve Nash is the author of many popular articles aimed at webmasters, affiliates, even complete beginners. Read them here! http://www.wise-buys.info/webmaster-articles.html
HIS BEST TIP? Use Site Build It! to develop a profitable business online! Learn more, here! http://site-buildit.com
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Close The Sale With Proposal Kit - Kalena Jordan
I never read banner ads. That's why I was surprised to find myself clicking on a banner the other day. The ad intrigued me because it offered to fulfill a pressing need I had. Over the years, I had developed what I thought was a fairly slick...
If You Want People's Business, I Mean REALLY WANT People's Business, Do This - Susan Dunn Professional Coach
I've been planning to move for some time, but first I had to repair the foundation on my house (a common problem in south Texas) and also get a new roof because of hail damage (another common problem in south Texas. I finished getting those major...
Traits of The Successful Entrepreneur - Sue and Chuck DeFiore
Want to know why certain people succeed and others don’t. Well successful people have certain traits? Do you have them? Business has changed a great deal over the years. We now have computers, the internet and because of the internet - web pages,...
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