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Further
Reading ...
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Using Internet Auctions To Promote Your Local Business - Sharon Fling
Here is a little-used but highly effective way of reaching potential customers, even in your local market: online auctions. A growing number of businesses are using auctions to attract a steady stream of customers. By listing on an auction site...
Remember the 7 words of success - jack foley
In any walk of life, sport, business, family life, etc, there are always going to be times when you feel like throwing in the towel. Its human nature, we do not enjoy conflict, lack of progress, always finishing runner up. The 7 words are simple and...
Recommendation Letters Demystified - Shaun Fawcett
Recommendation letters are often referred to in a number of different ways including: letters of recommendation, reference letters, letters of reference, commendation letters, and sometimes even, performance evaluation letters. This terminology can...
Desperately Seeking the Truth - John Jantsch
People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication. Small business owners should resist the temptation to copy...
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3 Strategies to Market Your Business Even When There’s No Money
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Written By:
Kathleen Gage
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Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.
The following three strategies have proven extremely effective for countless businesses as they can for you.
1.Press Releases – Very effective and they offer a great deal of credibility when published. You must have a well written release that is pertinent to the media source you are sending it to. You can distribute press releases both online and off.
A quick Internet search under media resources in your city will bring up radio, television, newspapers and magazines in your area. To find online resources do a search under “free online press release distribution.” Numerous listings will come up. Be sure to utilize the free services when on a limited budget.
There are services you can pay for if you are so inclined. Two excellent resources for both free and paid are www.prweb.com and http://arrivenet.com/.
Prior to writing a press release, determine the following:
-Who is your target market?
-What is your target media?
-Who is the contact person at the media outlet?
-What is the timeframe for submission?
-Do you have an attention-grabbing headline?
-Do you know the who, what, when, where, why, how?
-Do you have good quotes, research and technical date if appropriate?
Click this link http://press.arrivenet.com/bus/article.php/593635.html to see how powerful a well-written release can be.
2.Articles - Writing articles is a great way to gain recognition as an expert in your field or specific industry. By providing practical information, you can reach targeted audiences. This can create exciting opportunities for you and your business.
Whatever you write about should be something you are - continued below ...
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knowledgeable on and your information is factual. Incorrect or untrue information can come back to haunt you.
Recently I read an article by someone claiming to be an Internet marketing expert. Their article was about gaining visibility on the Net. To find out how much visibility this so called expert has I did a name search on the author. The “expert” author had only 10 postings under his name. Not very impressive when other experts have thousands of listings. The author immediately lost credibility.
3.Presentations – One of the most incredibly effective ways to market your product or service is to offer a complimentary information seminar. When you provide great information that is of interest to your market you have become a resource before you are a vendor.
By positioning yourself as a resource you are marketing in a very unique way.
Hosting a presentation can be virtually expense free. You can offer to do a presentation at a staff meeting for a client. Many large companies have brown bag lunch speaking opportunities.
You can host a meeting open to the public at your local library. Be sure to send press releases to the local media when you are offering a presentation open to the public.
Many associations, including your local Chamber of Commerce, are constantly seeking presenters who can provide timely and content driven talks that benefit their members.
When you apply one of the three recommendations to your marketing mix you will gain benefit. When you apply all three the results can be phenomenal.
About the Author
Learn how to market online with little or no money. Access FREE eBook Street Smarts eMarketing Tips Guaranteed to Jump Start Your Internet Presence to Put You Miles Ahead of the Competition http://www.streetsmartsmarketing.com/free-ebook.htm written by Kathleen Gage, an award winning entrepreneur, keynote speaker and author, specializing in low cost, high return marketing strategies for small and home based businesses.
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| _Additional Resources ... |
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The Opening Salvo or Victory? - John Tyler
The Fed. has raised rates for the firts time in 4 years.What does it mean for you and me? What effect will it have on the market trend? How about the Dow Transports? This article and more can be found at:...
Payday Loans: How To Make Them Work For You - Joel Walsh
Payday loans may be right for you if you need some money for a short time. Car repairs, medical emergencies and other unexpected expenses can really strain your finances. Some weeks last longer than your wages do. So you simply borrow enough to...
Managing Monsters in Meetings - Part 2, Multiple Conversations - Steve Kaye
Side conversations ruin meetings by destroying focus and fragmenting participation. Approach 1: Ask for cooperation Start by asking everyone to cooperate. Look at the middle of the group (instead of at the talker) and say: "Excuse me (pause to...
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