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Further
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Building Concensus in a Family Business - Don A Schwerzler
Building Consensus in a Family Business Family Business Expert suggests... First, build a strategic plan for the family One of the most difficult problems confronting family businesses is building a consensus about how the business should be...
No Load Mutual Funds: Boost Your Portfolio's Returns - Sam Subramanian
Investors who exclusively use broadly diversified, no load mutual funds for their stock investments often lose out on opportunities to increase the reward potential of their portfolios. This article looks at two methods investors may use to enhance...
Business Myths - Avoid These Common Business Mistakes - Maria Marsala
Are you very human like me? Have you made mistakes running your business that you "could" have prevented? Very costly and painful, isn't it? Remember what happens after you lean from this painful place called "development"? Once everything has...
Mortgage Soup - J Stewart
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. Mortgage Soup Looking for home mortgage loans can get confusing...
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3 Simple Keys Will Make Your Customers Stick
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Written By:
Denise O'Berry
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Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your company -- there's truth in the statement that your customer list is your most valuable asset.
There's a gold mine of opportunities to make easier sales and create a loyal following of customers that will return time and again by using your existing customer base to grow your sales. But when I ask small business owners what action they are taking to keep in touch with current customers, the answer is normally "we don't."
How do you turn a pile of dusty invoices and sales receipts into profit generators for your business? How can you create loyal customers who will return time and again to increase your small business bottom line? There are three keys to creating customer loyalty.
1. Know Who They Are
Do you? Compile and maintain a list of your customers. Track their habits. Monitor your list so you know when they are doing business with you differently. Then ask why.
2. Know What They're Worth
I overheard a remark the other day. It was, "Oh, that lady. I barely pay attention to her. She comes in twice a week, but only spends about five dollars. What a waste of my time." Have you had the same thought about any of your customers? Before you dismiss - continued below ...
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the customer that only spends five dollars, take a look at her long-term value. How often does she purchase over time? How many people does she refer to you that have the same spending habits? A $5 customer can really be worth over $50,000 in the long term and should be treated like a queen.
3. Take Action
Your customers are busy people. They need to be reminded that you exist and how you can eliminate their pain (wants or needs). Have you ever received mail from a company and decided to save it so you could "check them out later?" Then you find that piece of mail in your "to do" stack months later and realize you never contacted them. Your customers do that too. You have to remind them. Often.
Customer loyalty is not rocket science. But it does take consistent effort. Over 90% of small business owners are letting money walk out the door of their business each and every day. Are you one of them?
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Use Guidelines: May be used in any medium online or off that is opt-in. Resource box must be included with active link (online).
Denise O'Berry helps small business owners identify and execute the steps necessary to grow their business. Find out more at http://www.targetreferrals.com
denise@whatspossible.com
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Advertising Ideas for office cleaning business - Khali S
Advertising Ideas for office cleaning business Even if you have built an ultra efficient state-of-the-art home office, polished your image with the finest of Armani suits, equipped yourself with the newest cell phone, PDA and laptop, and drafted...
"Making Money Out Of Nothing At All" - Ewen Chia
"Make $10,000 In One Day, No Way!" Are you spammed by such claims daily? You know that's ridiculous, but then you know that there IS money to be made online. If you're serious about making money from the internet, serious about setting up a...
8 Killer Mistakes For Ezine Failure You Must Avoid - Christos Varsamis
It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant are the keys for the success of our publication or failure. 1) Be...
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