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Further
Reading ...
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How To Evaluate A Business Opportunity - Gary E Cain
If you have never done any type of research to evaluate a product or a service BEFORE your purchase, then this Dollarsforever Ezine is definitely going to be an eye opener for you. Remember that the purpose behind this evaluation system is to assure...
If You Know These 5 Wealth Secrets Then You Are Probably Already A Millionaire - Mark Eastwood
Wealth Secret 1 - Decide Your Outcome Right Now. Unless you are incredibly lucky you will not be successful straight away. In fact you will inevitably face many challenges which will test your character. One way of overcoming these challenges...
Writing Effectively Part 2 - Loring A Windblad
Copyright 2004 by http://www.organicgreens.us and Loring Windblad. This article may be freely copied and used on other web sites only if it is copied complete with all links and text intact and unchanged except for minor improvements such as...
Maximize Sales and Minimize Returns with Learning Styles - Niall Roche
In the day-to-day operation of an online business we can sometimes lose sight of what we want to achieve as opposed to how we actually go about achieving it. For us to achieve our goals of financial independence and time freedom we need to have...
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100,000 Subscribers In 30 Days?
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Written By:
Willie Crawford
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Two years ago, I sat in Joel Christopher's "Master List Builder Seminar" listening to ideas on how to build my list faster. The room was filled with seasoned on-line and off-line marketers. They all told us that the money was in the list... something we all knew intuitively.
People in the room shared just about every method imaginable for building a list. They covered what worked, what didn't, and what you definitely should not do. They shared their personal experiences and the results of their latest list building tests.
A few of the speakers had tremendous impact on me. One was Paul Myers, whom I previously knew primarily from on-line discussion forums. I had also enjoyed several LONG phone calls with him. The other speaker whose message intrigued me was Frank Garon. Frank spoke of buying lists of new subscribers for less than a penny a name. He spoke of something called "co-registration."
Terry Dean also validated for me the impact writing good ezine articles can have at that seminar.
Frank Garon REVEALED that he and other top marketers regularly joined together and bought batches of tens of thousands....maybe 100,000 names. These names were gathered via on-line forms placed on high traffic websites. The forms offered more information on the types of products and services that Frank and his friends offered. The websites' visitors checked this box requesting more information, and these names (along with datestamp, IP address and other relevant information) was passed to the opt-in name purchasers.
As I listened to this talk of building a list of 100,000 in a month or less, I wondered, if it's so great, why isn't everyone doing it? The answer that later became clear is that many of the top marketers ARE doing it. It's not their only method of building a list, but it's definitely one of their most profitable.
The next question that popped into my tiny mind was, "Are these really subscribers or will I be accused of spamming if I send emails to these people?" These people do actually opt-in to receive more information about starting an on-line business. They do physically check a box requesting more information be sent to them. That does technically make them opt-ins.
Later, my coaches and mentors would share with me many SECRETS. One was that when you have access to one of these list, it's all about return on investment. We all know that names purchased via co-opt systems are less responsive. They are less responsive because the subscribers don't know you - they don't have a relationship with you.
These mentors went on to share that there was a proper way to legitimately turn these opt-in "LEADS" into subscribers. The method is very simple. In your first, and every email to them, you remind them that they requested more information of this type through an on-line form. It doesn't hurt to include the date, IP address and email address they subscribed from. Then you go on to share some fantastic information with them... maybe in the form of your ezine. In every contact with these purchased names you also include an easy method for them to unsubscribe.
If you provide genuine value, over time, you will build a relationship with many of these leads. Many will unsubscribe, but again - the important metric is return on investment. that's what you need to track. If you start out with 100,000 names but 6 months later that list has dwindled down to 10,000 or maybe even 1000, what is the lifetime value of those list members remaining? That's the question you need to ask. You answer that largely based upon what you currently earn for each subscriber on your list.
Another concept that sank into my head at Joel's workshop was the concept of building - continued below ...
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continued ...
sub-lists. These are lists that are kept separated based upon the source. This allows you to send emails/offers to your lists based upon list demographics or how they were acquired.
I now have many sub-lists. These sub-lists are from articles I written, teleseminars I conducted, interviews I given, course I've authored, website forms, joint ventures, and co-registration purchases. Each list is generally set up as an autoresponder that I can send select messages to. My autoresponder system allows me to send out an unlimited number of both scheduled and unscheduled messages.
The primary system I use cost me $19 per month for an unlimited number of autoresponders with an unlimited number of messages. I can pre-schedule message for up to 24 months. This fantastic autoresponder deal is available through http://ProfitAutomation.com
ProfitAutomation.com does have very strict policies on how these autoresponders can be used to prevent spam accusation problems! There is also a limit on the number of new names you can import at a time. For that reason, I recommend that when dealing with co-registration emails you use the autoresponders at: http://Therealsecrets.com/co-reg/
I also recommend that with co-registration names you not email to them too often. I send them a few emails, spaced over several months. In those emails, I provide information of genuine value... on the topic of building an on-line business AND I invite them to join my regular ezine list. In each email, I inform them of how and why they are getting the email AND provide a convenient unsubscribe link.
Over the years, I've spent many thousands of dollars on co-registration lists. The quality has varied. The best deal I have discovered is through the "Nitro Guys." They can deliver 100,000 names in 30 days. If you want less, they have an "auto-ship plan" where they send you 25,000 names a month. These names are in CVS format which mean you can import them directly into many list management and autoresponder systems. Some systems, including ProfitAutomation.com, mentioned above, do limit the number of names you can import at a time... so read the terms of service before signing up.
I mentioned the "Nitro Guys. I was attracted to them by the following intriguing headline:
"Ever Wonder How Top Marketers Get Thousands Of Subscribers On Their Lists While Everyone Else Struggles To Just Get A Couple Hundred?"
I clicked through to their site to complete the education I had started at Joel Christopher's workshop…
They taught me all about the system a lot of top marketers use to build their lists fast. Their service provides me with a great return on investment. That's what keeps me going back. For more on their services visit: http://Therealsecrets.com/co-reg/
There are no real magic bullets. I've found the names purchased through co-registration services much less responsive than the names acquired from visitors to my website. However, I have grown to consider opt-in co-registration names to be a vital part of my marketing mix. Maybe you will too? Give it some thought. And now… you know one of the secrets to building a mailing list of 100,000 in 30 days.
Copyright 2004 Willie Crawford
Willie Crawford has been teaching others how to build an on-line business since late 1996. Willie demonstrates the power of automated residual income through his system at: http://ProfitAutomation.Com Visit now for a business boost.
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| _Additional Resources ... |
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The 5 Secrets You Must Uncover to Pay Off Your Mortgage in the Shortest Possible Time - Rob Sallay
You’ve been making monthly mortgage payments for so long that the checks almost write themselves. But have you become financially complacent, failing to consider ways to decrease your payments or overall debt? Here are 5 secrets to paying off...
Network Marketing Offers – Which One Should You Pick? - Farid Aziz
Network Marketing is awesome! It’s a powerful 75-billion-dollar-a-year industry, practiced all over the world! According to published data, of all the millionaires emerged in the last 10 years, approximately 10% of them earn their money through...
Midlife Career Change Can Feel Like Getting a Divorce - Cathy Goodwin
Most of us are aware that we need to grieve the death of a close friend, relative or favorite pet. We are beginning to learn that other events -- relocation, divorce, illness -- can also be experienced as loss. Losing a professional-level career...
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