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Further
Reading ...
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Micro Loans Can Mean Macro Success for Your Business - Cheryl Antier
"Inch by inch, row by row...that's the way my garden grows" was a favorite saying of my grandmother's -- usually when she was trying to teach me something about patience! While I've never learned the art of having patience, I have learned that that...
The Real Estate Disputes And Partition - Mark Walters
What if two people pooled their resources and began investing in real estate. Like many partnerships things progress smoothly for a while and then a dispute arises. Now they seldom can stand to talk to one another and then only through clenched...
Debt Recovery Can be Easy - Ryan McKenzie
OK, so you are up to your head in debt. You are stressed out, it is now affecting the way you function and absorbing most of your daily thoughts. You have no idea what to do. OK, first things first. Take a step back and try and look at...
Tips for Improving Your Business Writing - June Campbell
You can contribute significantly to your business' success by developing your writing skills. If you're operating a business, eventually you will be required to write a business document. It could be a business letter, a business proposal, a...
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10 Tips on Increasing Revenue With A Attractive Fee Schedule
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Written By:
Catherine Franz
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This article is directed more towards speakers, however,
these techniques can also be applied for any type of
business.
One of the most important tools speakers use is their FEE
SCHEDULE. Here are ten tips to help you increase your
attractiveness and income, while communicating exactly what
you offer and clarify your fees for your programs, products,
and services.
1. Change the title. Previously referred as a FEE SCHEDULE.
These two words have gathered a quiet negative energy over
the years. In order to make your fees more attractive,
change the name. This energizes your attractiveness and
shows how you are different. Here are a few noun
substitutes to spark your brainstorming. Schedule: Menu,
catalog, list. Example Fee Menu, Fee Catalog, Fee List.
Fee: Compensation, cost, rate. Examples: Compensation
Menu, compensation catalog, compensation list, cost menu,
cost catalog, cost list, rate menu, rate catalog, rate list.
2. Include your photo at the top of your schedule
3. At the top also include an expiration line: Example:
"These fees are good for programs booked before _____date
(or expire on ____)." Expire your schedule frequently to
allow for increases. Ninety days is the normal expiration
period.
4. SOMETHING WRONG WITH THE FOLLOWING SENTENCE. We find
that selling time is the easiest way to list independent
professional services offer and listing the length of your
programs and seminars. Example: Up to l hour $____. Up
to 2 hours $____. Up to 3 hours (or 1/2 Day) $____. Up
to 6 hours (full day) $_____.
5. Be sure to list all your time or product packages. List
any additional or possible programs for the same events.
Examples: Managers Meetings, Spouse Program, additional
breakouts, vendor education for trade shows at the event.
List any document customization fees and recording rights.
6. If you work with meeting planners - continued below ...
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continued ...
and bureaus, enlist
their experience and suggestions. Let them review and
provide you with feedback on your schedule. They know the
market and continually compare speakers' schedules.
7. Create a PDF file for e-mailing your schedule. Or create
a complete marketing package that includes your fee schedule
and turn into a pdf file.
8. When presenting your services to a meeting planner,
visualize that person looking at a giant chart on the wall
which lists all the different times and programs planned at
their event, but that are not yet scheduled. Ask the meeting
planner if he or she has any unfilled time slots available
on the day you are scheduled. Then suggest a second program
for managers or the sales team. This helps them because they
have to book less speakers, cuts their planning time
considerably, and usually saves money on travel expenses and
hotel rooms.
9. Meeting planners discourage back-of-the-room sales
because they do not want you to use "paid" time to push
those materials. Instead, sell them separately through their
educational materials budget. Add your educational
materials to your schedule (books, workbooks, audio
programs, subscriptions) with any quantity discounts
(10-15%). Include special "program only" package
opportunities as well. Place these in the center of your
schedule. List shipping separately in a footnote.
10. Speakers are now asking for a flat fee for their travel
expenses. This provides flexibility for the speaker and
saves the meeting planner time.
About the Author
Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development, Internet
writing and marketing, nonfiction, training. Newsletters
and articles available at: http://www.abundancecenter.com
blog: http://abundance.blogs.com
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| _Additional Resources ... |
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Is Refinancing a Good Idea Right Now? - Barrett Niehus
Is Refinancing a Good Idea Right Now? By Barrett Niehus http://www.freetrainer.com Rates on mortgages are lower than they have been in forty years. This provides a huge opportunity for new and existing home owners, but also carries risks that can...
The Affiliate Interview - Do you have what it takes? - Marc Howlett
So you have decided to start up your own home business and after hours of searching you have decided on the program you are going to join. Now stop and take check before you rush in. Yes there are thousands of people running their own home...
Astronomical Profits By Learning To Use Your Own Business Data - Syd Stewart
Many business owners or managers don’t know whether they are many a profit or not and whether they are growing or contracting until their accountant does the sums at the year-end. It could be too late then. Maybe they believe it will never happen to...
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