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Further
Reading ...
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A Beginner To Beginners - Jim Murdoch
You may be just starting, or contemplating, your first online business. Or, just like me, you may be trying out yet another online business scheme. No doubt you are reading about all those guys who got rich just doing what you have started to...
Residential Unit Development - $1.2 Billion Developer Tells You How To Start - Colm Dillon
Creating a multi unit development on one Lot is one level up the rung from the normal residential house entry point for most of us in real estate development. So today I want to take you to that next level and talk about developing several...
Why You Should Want to Pay for Content on the Web - John Calder
© 2004, John Calder http://www.TheEzine.net I know what you are thinking. "Why should I pay for content when I can get content online on any subject imaginable --- and I can get it for free?" If you are running an online business and you are...
Managing Creativity and Innovation part 1 of 2 - Kal Bishop
Leaders, consultants and managers must be competent in at least thirteen domains to even begin effectively managing creativity and innovation. Part 1 of Managing Creativity and Innovation covers the first seven of these domains. a) The difference...
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10 Things Solopreneurs Need to Do With Their Email
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Written By:
Susan Dunn, M.A.
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Permission it granted to reprint provided bio line stays intact.
1. Go through your emails and find names of prospective clients who slipped away. Follow up on these. Remember ... it takes an average of 7 times for someone to 'bite'.
2. Get your ezines organized - delete some, store others. Also consider these questions: What issues brought the most response? Which issues produced the most click throughs. Remind yourself what was successful and do it again in the future.
3. Check your ezine statistics for trends. This should be done at least twice a year. This is crucial. Check the overall picture for patterns and trends. Is there more response at a certain time of year? For instance I'm a coach, and offer many e-courses. There's a great response in the fall--back-to-school time. If this is your first year of looking at the data, store what you learn to compare with next year.
4. Check your ezine statistics for patterns. Did a lot of people join in a certain month? If so, figure out why. Was it some promotion that you did, an article your wrote, or a press release that made it into the local newspaper?
5. Let your emails jog your memory. Ask yourself if you handled the person well. Was your response to them timely? Did you secure them as a client or not? What were the reasons? Did they refer people to you? Do you know how this person found you - ezine, referral, search engine, etc. Act upon your knowledge.
6. If - continued below ...
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continued ...
you come upon emails that you let drop through the cracks, follow up on them. It's really never too late to thank a referral, answer a question about an article, etc. If you have a small business or practice don't be in such a hurry to delete. If you have memory enough, leave names and messages for several months til you're sure you're "through" with them. Email contacts are very hard to come by.
7. Get your email organized. Set up folders for certain subjects and people. Keep a list of names and e-addresses for at least 6 months.
8. Check our your website statistics, too. What pages get the most visits? How about click throughs? Where are the visitors coming from? If you need to, write down what you learn. Make graphs, charts, compare.
9. Refresh and update your website. As small as removing a service or product no longer available. As large as redoing the whole site. The Internet moves fast. A total redo once a year isn't too much. However, if you believe that search engines find your site by length of time on the Internet, you need to keep that in mind, too.
10. Don't forget to reward yourself for this necessary bit of housekeeping, and be sure and put into use all the market data you will have discovered in the process.
About the Author
Susan Dunn is a coach, specializing in marketing of professional practices. You can visit her on the web at: http://www.susandunn.cc.
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| _Additional Resources ... |
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You Really Can Make Money With Your Words - Kirk Bannerman
Sometimes when I am communicating with other webmasters and I bring up the subject of writing articles, I often get a response like "I'd rather have a root canal, I just can't write", or "my spelling is horrible and my grammar is not much better"....
All About Printing Services - Mart Gil Abareta
Want to know more about printing services? Then, learn more about it from this article. If you don’t know yet, printing services include printing of flyers, brochures, pamphlets, envelopes, postcards, stationeries, name cards, business cards,...
What’s Wrong With Proofreading? - Elaine Currie BA Hons
More Tips For New Writers (Part III) Writing for your home based business just as important as any other kind of business writing. When you have an online business, you will be judged by the quality of your emails, advertisements, articles etc as...
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